Director of Digital Marketing & E-Commerce

Company Description

Experience the epitome of French-inspired luxury at Sofitel Bali Nusa Dua Beach Resort, a prestigious 5-star beachfront haven boasting tropical gardens and sleek modern architecture. Offers exclusive experiences for ALL members, this magnificent resort provides 413 exquisite rooms, including 39 suites and villas, along with an array of resort facilities.

Indulge in a culinary journey at three restaurants and two bars, rejuvenate at Sofitel FITNESS and Sofitel SPA, and delight in the outdoor and indoor kids club. Additionally, the resort features 24 function venues, including a Grand Ballroom and a Beachfront Ballroom. Discover the ultimate Art de Vivre at Club Millsime, where delectable cuisine, exquisite wines, and Balinese charm await. Nestled in the serene Nusa Dua enclave, this remarkable 5-star beach resort offers easy access to Bali's tranquil eastern coastline. Just a 10-minute drive from the airport and a short distance from the water sport coastal area of Tanjung Benoa, it is situated within the exclusive resort area of Nusa Dua, showcasing a picturesque sunrise, pristine beach, and a 7 km beachside pathway ideal for morning walks or cycling tours.

Job Description

Reporting to the Senior Director of Marcomm & PR, the Director of Digital Marketing & E-Commerce is accountable for the ecommerce & digital performance of the hotel. He / She will be determining strategic goals and tactical efforts, which drive revenue to the hotel on all streams: Rooms, F&B, MICE, Spa & other ancillaries.

Working hand in hand with the Director of Commercial and Revenue Manager to ensure cohesion across all business channels and with revenue goals. This role involves managing the hotel websites, OTAs, CRM, digital marketing and social media campaigns to ensure consistent and effective online engagement with potential and existing guests.

Key Responsibilities

Strategic Planning

1. Define yearly revenue target on ecommerce for both direct & indirect channels.
2. Play an active role in the Strategic Planning, Marketing Plan and budgeting processes, and be able to challenge the strategy.
3. Build Digital yearly plan and budget covering all digital channels and levers (Direct and Indirect).

Website Management

1. Oversee the design, functionality, and content of the hotel website (All.com / Brand.com / Standalone).
2. Ensure the websites are optimized for SEO and user experience.
3. Regularly update the site with current promotions, events, and relevant content to push Rooms, F&B outlets and MICE.

OTAs

1. Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, etc.
2. Coordinate OTA strategy together with the Director of Revenue.
3. Optimize listings and manage content on all third-party websites.
4. Monitor and analyze performance metrics to enhance visibility and conversions.
5. Activate and manage digital tools on OTAs platforms (Booking.com Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)

Digital Marketing

1. Develop and implement comprehensive digital marketing strategies, including SEO, content and email marketing with focus on Rooms, F&B outlets and MICE.
2. Coordinate with the marketing team to ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.)
3. Handle the email marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines.
4. Manage hotel's online reputation to identify areas for improvement in guest experience.
5. Work with the guest relations team to address any online guest complaints or issues promptly.

Social Media Management

1. Develop and execute social media strategies together with a marketing team to enhance brand awareness and engagement.
2. Create and curate content for platforms such as Facebook and Instagram.
3. Monitor social media channels coverage and performance.

Data Analysis and Reporting

1. Analyze data from various digital platforms to track performance and identify opportunities for improvement.
2. Measure and report the performance of all digital marketing campaigns and assess against goals.
3. Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.
4. Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers).

Qualifications

1. Bachelor's degree in marketing, Business, Hospitality Management, or a related field.
2. Proven experience in e-commerce, digital marketing, or a similar role within the hospitality or other industries.
3. Strong communication skills both verbally and in writing.
4. Composed and confident in dealing with luxury clientele.
5. Strong understanding of current digital marketing concepts.
6. Strong understanding of SEO, SEM, and online marketing strategies.
7. Ability to work in a fast-paced environment and manage multiple projects simultaneously.
8. Knowledge of hotel management software and OTA platforms is a plus.
9. Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS).
10. Be familiar with the latest digital platforms to maximize revenues.
11. Be a fluent English speaker.