Digital Strategist

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5758 Creative Lab
Daerah Khusus Ibukota Jakarta
IDR 100,000,000 - 200,000,000
Be among the first applicants.
3 days ago
Job description

Responsibilities

  • Develop and refine digital marketing strategies based on data insights, market trends, and audience behavior.
  • Analyze and interpret campaign performance metrics to inform strategic decision-making and continuous optimization.
  • Identify growth opportunities and recommend strategic initiatives to enhance user engagement, brand positioning, and conversion rates.
  • Provide strategic direction for KOL marketing, SEO, SEM, and social media campaigns to ensure alignment with business objectives.
  • Collaborate with cross-functional teams (creative, data, and account teams) to align strategy with execution and brand storytelling.
  • Present data-driven insights and strategic recommendations to clients and internal stakeholders to drive marketing effectiveness.
  • Stay updated on emerging digital trends and consumer behavior shifts to ensure the brand remains competitive and innovative.

Requirements

  • Minimum 3 years experience as a Digital Strategist or similar role in a digital marketing agency.
  • Strong understanding of KOL Marketing, SEO, SEM, and social media platforms.
  • Proficiency in Google Analytics and other digital marketing tools.
  • Experience with data analysis and ability to derive actionable insights.
  • Excellent communication and presentation skills, with the ability to convey complex ideas clearly.
  • Familiarity with the latest digital marketing trends and technologies.
  • Ability to manage multiple projects and campaigns simultaneously while meeting deadlines.
  • Experience in managing 360 marketing campaigns, including ATL, BTL, and offline activations, is a plus.
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