Digital Promotion Specialist (Digital Marketing & Content Creation)

Digital Promotion Specialist (Digital Marketing & Content Creation)

Job Requirements:

• Bachelor's degree in Graphic Design, Marketing, Communications, Information Technology, or a related field.
• Minimum 3 years of experience in digital marketing, preferably within the property industry.
• Proficiency in digital marketing tools and platforms, including SEO, SEM, Google Analytics, Meta Ads, social media, and email marketing.
• Strong interpersonal and presentation skills to effectively communicate with internal and external stakeholders.
• Analytical and creative mindset with strong attention to detail.
• Photography and videography skills, along with content creation and editing capabilities.
• Experience in website management, particularly using WordPress or equivalent platforms.

Job Description:

• Develop and execute social media and digital marketing strategies tailored to different audience segments.
• Monitor market trends and competitor strategies to refine marketing approaches.
• Build and maintain partnerships with key digital platforms, agencies, and media partners.
• Ensure digital marketing activities comply with industry regulations and best practices.
• Plan and manage all digital marketing efforts, including SEO/SEM, email marketing, database marketing, and paid ad campaigns (Meta Ads, Google Ads, E-commerce Ads).
• Analyze performance metrics and collaborate with the team to optimize social media strategies.
• Provide creative input for KOL collaborations and marketing campaigns to enhance brand awareness.
• Regularly report campaign performance and insights to the Marcom Manager.
• Create engaging content to boost engagement, grow followers, and support sales initiatives.
• Manage and update the official website using WordPress or similar platforms.
• Capture and document company events, producing event highlights for social media.