Digital Marketing Staff

• Plan and oversee the delivery of high-quality digital content that meets user needs and organizational goals.
• High understanding of current and future digital development to improve digital marketing including SEO/SEM, marketing database, social media, and display advertising, and to measure and report the performance and assessment against the goals (KPI).
• Manage all paid ads campaigns across all channels (Facebook Ads, Google Ads, and other Social Media) with various objectives.
• Develop and implement strategies that promote a company or brand's products.
• Analyze campaign data on a daily basis to monitor budget pacing, campaign performance, and creative performance.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email marketing, social media, and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Manage SEO and SEM to achieve high rankings in search results, driving organic search engine traffic.
• Provide actionable recommendations for site structure, creative design, keyword and link development strategies, and content optimization.
• Identify trends and insights to optimize campaigns based on Google Analytics or other research.
• Optimize user funnels to segment and target users for specific campaigns.

Requirements:

• Bachelor’s degree in marketing or relevant field.
• Minimum 2 years of experience in Digital Marketing.
• An understanding of digital marketing mediums and their roles in integrated marketing strategies for the B2C segment is required, along with a thorough understanding of digital marketing principles.
• Good knowledge of various digital marketing channels.
• Good knowledge and experience with online marketing tools and best practices.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Up-to-date on the latest trends and technologies in digital marketing.