Digital Marketing Sr. Manager

We are seeking an experienced Digital Marketing Senior Manager to join our dynamic team.

What you'll be doing

1. Develop and implement comprehensive digital marketing strategies to increase brand awareness, website traffic, and lead generation.
2. Manage and optimise all digital marketing channels, including search engine optimisation (SEO), search engine marketing (SEM), social media, email marketing, and content marketing.
3. Analyse campaign performance and web analytics to continuously refine and improve digital marketing efforts.
4. Collaborate with cross-functional teams to create engaging, high-quality content that resonates with our target audience.
5. Stay up-to-date with the latest digital marketing trends and best practices, and implement innovative strategies to stay ahead of the competition.
6. Oversee the work of digital marketing specialists and agencies to ensure timely delivery of projects and campaigns.
7. Measure and report on the impact of digital marketing initiatives, providing insights and recommendations to the leadership team.

What we're looking for

1. Minimum 10 years of experience in digital marketing, with a proven track record of successfully managing and executing end-to-end digital campaigns (min 4 years in managerial level).
2. Min. bachelor degree in marketing, Business, Information technology or related field.
3. Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
4. Strong analytical and data-driven mindset, with the ability to interpret web analytics and use insights to optimise campaigns.
5. Strong in performance ads.
6. Excellent written and verbal communication skills, with the ability to present complex data and recommendations to stakeholders.
7. Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and CRM systems.