Digital Marketing Specialist

Responsibilities

1. Advertise the creative that has been sent by the client with the right Paid campaign objective.
2. Have a sharp analysis to improve the performance of the Paid campaign that is being run.
3. Monitor and analyze the performance of digital campaigns, offering insights for continuous enhancement.
4. Able to provide insight from various marketing angles such as Brand awareness, Expanding Audience, Product development, and matters relating to digital marketing.
5. Optimize paid campaigns to ensure performance is stable or improving.
6. Make plans in the form of marketing strategy, budget distribution, and matters related to digital marketing to improve Paid campaign performance.

Requirements

1. Have basic competence regarding how pixels or tracking work.
2. Mastering basic knowledge in Facebook ads, Google ads, TikTok ads and other marketing platforms.
3. Mastering social media tools, especially social media ad platforms.
4. Analytical, critical and able to think logically.
5. Have a broad view & good adaptability.
6. Has solid knowledge of performance marketing and the platform associated with it.
7. Understand business needs across industries in general.
8. Understand and keep up to date with various industry and competitive landscape knowledge.
9. Able to work well with the team in running Paid client campaigns.