Digital Marketing Specialist

Job Description:

• Manage the Online Store of Brand in Shopee, Tokopedia, Lazada, Tiktok, and similar platforms
• Execute Campaign Marketplace and Optimizing ROI
• Manage the Marketplace Advertising on Shopee, Tokopedia, and Similar platforms
• Execute and Report to E-Commerce Team leader for all Campaign Activities in the platforms
• Update the Online Store Product list, Price, Picture, Campaign, Promotion
• Analyze market competitor and stay updated on market trends
• Coordinate with Marketplace AM/RM (Account Manager / Relationship Manager)
• Monitor and report on key performance indicators (KPIs) related to online sales
• Create, manage, and optimize Tiktok and Meta advertising campaigns
• Work closely with the creative, content, and sales teams to ensure cohesive and effective marketing efforts

Minimum Requirements:

• 2 Years experience in E-Commerce Operations
• Experience in handling paid advertising on Shopee, Tokopedia, Tiktok, Meta and similar platforms
• Experience in handling marketplace operations, product upload, product descriptions, traffic buying, and any skills related to ecommerce for at least 1 year
• Have experience working with Marketplace AM/RM (Account Manager / Relationship Manager)
• Excellent analytical and problem-solving skills
• Excellent skill using Microsoft Excel
• Expertise using Canva is a plus
• Working knowledge of ad serving tools (Google Ads, Meta Ads, TikTok ads, Shopee Ads, Tokopedia Ads, CPAS, etc.) with an analytical mindset and critical thinking