Digital Marketing Specialist

Yadea (01585.HK) is the world's leading electric two-wheeler brand, with the product ranges mainly covering high-performance electric motorcycles, electric mopeds, electric bicycles, and electric kick scooters. Yadea has provided the best products and services to 80 million users and built a network of 40,000+ retailers worldwide. With the slogan "Electrify Your Life", Yadea will continue focusing on green technology innovation to deliver superior electric mobility solutions, creating a new generation that's identified by a low-carbon lifestyle and bringing a wonderful journey and ultimate riding experience to human beings.

The ideal candidate is a motivated, organized, and creative individual who welcomes the challenges of acquiring and developing new business. One of the roles is through Digital Marketing Specialist.

Responsibilities

• Responsible for the integration and coordination of online and offline channels, ensuring consistency in products, inventory, pricing, and promotional activities.
• Promote seamless online-to-offline integration, such as online ordering with offline pickup, or offline experiences leading to online purchases.
• Monitor sales data, user behavior data, inventory data, etc., in real-time, analyze operational effectiveness, and continuously optimize online operational strategies.
• Ensure the daily operation and management of online new retail platforms, such as TikTok, Shopee, Bilibili, Tokopedia, etc., and promptly resolve related issues.
• Utilize big data and artificial intelligence technologies to provide users with personalized product recommendations and services, collect and analyze customer feedback, and continuously optimize products and services.

Qualifications

• Bachelor's degree or equivalent.
• More than 2 years experience in daily operations of online new retail platforms.
• Experience with SEO and SEM.
• Strong written, verbal, and collaboration skills.
• Excellent written and verbal communication skills, with an outgoing personality.
• Fluent in English; preferred to speak Mandarin.