Digital Marketing & Social Media Specialist

Digital Marketing & Social Media Specialist

We are seeking a dynamic and creative Digital Marketing & Social Media Specialist to lead and execute our social media strategy. The ideal candidate will be responsible for shaping the brand’s presence on social platforms, developing strategic direction, and driving engagement across Instagram & TikTok. You will create and manage a content calendar, develop content pillars, and work closely with the creative team to produce engaging content aligned with our brand voice and objectives.

Key Responsibilities:

• Digital Strategy Development: Design, implement, and manage effective digital marketing campaigns to increase brand awareness and customer engagement.
• Social Media Management: Oversee the company's social media accounts, including content planning, posting, and interacting with followers to boost engagement and customer loyalty.
• SEO and SEM: Optimize website content and marketing campaigns through SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to improve online visibility and search rankings.
• Analytics and Reporting: Use analytical tools to monitor and analyze the performance of digital campaigns, and create performance reports to provide insights and recommendations for improvement.
• Team Collaboration: Collaborate with the creative team and sales teams to ensure alignment of strategy and effective implementation of marketing campaigns.
• Market Research: Conduct market research and competitive analysis to identify the latest trends and new marketing opportunities.
• Event Promotion: Design and manage promotional campaigns for events, such as outlet grand opening, expos, etc.
• Reporting: Provide timely reports to the Director of all brand & marketing performance, evaluation, and recommendations to support decision making.

Requirements:

• Minimum 3 years of experience.
• Proven experience as a Digital Marketing & Social Media Specialist or similar role, preferably within the f&b industry.
• Expert knowledge of Instagram, TikTok, and other relevant platforms.
• Strong understanding of social media metrics, tools, and trends.
• Creative mindset with the ability to conceptualize content that aligns with the brand's voice and audience.
• Experience in content creation, including knowledge of visual storytelling, copywriting, and multimedia content (e.g., videos, reels).
• Strong project management skills to manage content calendars, timelines, and deliverables efficiently.