Digital Marketing Senior Specialist

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

Job Description

The opportunity

This role involves utilizing various digital channels such as social media, email, and online advertising to drive brand awareness, lead acquisition, and customer engagement. The specialist will analyze digital marketing data and metrics to identify opportunities for optimization, stay updated on industry trends and best practices, and collaborate with cross-functional teams to align digital marketing efforts with business objectives.

Responsibilities

Job Purpose:

• Develop and execute targeted digital marketing strategies to generate high quality Acquisition Leads thru multiple digital channels (paid & own media/social media), nurture prospects, and ultimately contribute to expansion of customer base. By leveraging digital marketing tools (Google & Meta dashboards) and analytics, the function aims to optimize lead acquisition efforts, maximize conversion rates, and support commercialized marketing.
• Work closely with Distribution Channel (Agency) and Analytic team to support Cross Sell & Up Sell program to our Existing Customer Leads.
• Develop & implement digital marketing campaigns, manage marketing technology systems, and analyze performance data to drive marketing insights and optimization.
• Liaise with local Brand Campaign team and GPMSS (Global Performance Marketing Shared Services) from Regional Office for all digital media placement, monitoring & review.

Key Responsibilities

• Oversee technical execution of campaign, data control management, and digital performance measurement to ensure optimal performance & efficiency.
• Prepare reports according to deadlines, refine processes, and identify opportunities through regular team meetings & discussions.
• Stay updated on the latest digital marketing trends, tools, and best practices to enhance both existing & acquisition leads strategies.

How will you create impact?

You will be reporting to the Head of Digital Marketing & Marketing Technology and be part of an exciting Marketing Department.

What motivates you?

• You obsess about customers, listen, engage, and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity, and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• Bachelor's degree in marketing, Digital Marketing, or related field.
• Proven experience in digital lead acquisition, digital marketing, or related roles.
• Strong analytical & technical skills in data management, Excel, and analytics.
• Experience in overseeing lead distribution and managing data validation to drive informed decision-making.
• Ability to collaborate with cross-functional teams, regional teams & external parties.
• Proficiency in creating reports and leading process improvements.
• Excellent communication and leadership skills to drive team discussions and initiatives.

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture: We lead with our Values every day and bring them to life together.
• Boundless opportunity: We create opportunities to learn and grow at every stage of your career.
• Continuous innovation: We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion: We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship: We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups, and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges, and under '945' in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement, and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. To request a reasonable accommodation in the application process, contact us.