Digital Marketing Researcher (Solo Based)

Job Description:

Buzzoohero is seeking a detail-oriented and data-driven Digital Marketing Researcher to join our team in Solo, Indonesia. In this role, you will help drive marketing insights by analyzing digital marketing trends, consumer behavior, and competitor activities to enhance the effectiveness of our strategies.

Key Responsibilities:

• Conduct in-depth research on digital marketing trends, consumer behavior and creative campaign
• Monitor and report on competitors’ digital marketing strategies, identifying key trends and opportunities.
• Collaborate with other teams to design and implement research projects that support campaign strategies.
• Use analytics tools (Google Analytics, social media analytics, etc.) to track and measure digital marketing performance.
• Prepare and present detailed reports on research findings, including recommendations for improving digital marketing efforts.
• Stay updated on creative industry best practices and innovations in digital marketing.
• Help optimize digital marketing & creative campaigns based on research insights to increase engagement and ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Science, or a related field.
• Proven experience in digital marketing research or a similar role (1-2 years preferred).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in using analytics tools such as Google Analytics, SEMrush, social media platforms, and Excel.
• Familiarity with SEO, SEM, content marketing, and social media advertising.
• Good communication skills in both Bahasa Indonesia and English.
• Detail-oriented with a passion for data-driven decision-making.
• Ability to work both independently and collaboratively in a fast-paced environment.

Preferred Skills:

• Knowledge of digital advertising platforms (Google Ads, Facebook Ads, etc.) and their performance metrics.
• Strong problem-solving skills and a strategic mindset