Digital Marketing Officer

Digital & Search Marketing (Marketing & Communications)

Full time

We are seeking a competent and motivated digital marketing expert to join our dynamic team. The ideal candidate will be passionate about digital marketing, with a strong understanding of SEO, Google Ads, and social media advertising. This role will be responsible for developing and executing effective digital marketing strategies to drive brand awareness, generate leads, and increase sales.

The Job

Digital Marketing Officer

Job Location: Bintaro Jaya Sektor 9

Job Description

This role will be responsible for developing and executing effective digital marketing strategies to drive brand awareness, generate leads, and increase sales.

Key Responsibilities:

1. Search Engine Optimization (SEO):
   1. Conduct keyword research to identify relevant keywords for targeting.
   2. Optimize website content, meta descriptions, and titles for better search engine rankings.
   3. Build high-quality backlinks to improve website authority.
   4. Monitor and analyze website traffic and SEO performance.
2. Social Media Marketing:
   1. Develop and implement effective social media marketing strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
   2. Create engaging content, including text, images, and videos.
   3. Manage social media campaigns, including paid advertising.
   4. Monitor social media analytics to measure campaign performance.
3. Google Ads:
   1. Manage Google Ads campaigns, including search, display, and video ads.
   2. Create compelling ad copy and landing pages.
   3. Optimize ad campaigns for maximum ROI.
   4. Track and analyze campaign performance.
4. Email Marketing:
   1. Develop and execute email marketing campaigns to nurture leads and drive conversions.
   2. Create engaging email content, including newsletters and promotional emails.
   3. Segment email lists to target specific audiences.
   4. Track email open and click-through rates.
5. Content Marketing:
   1. Create high-quality content, such as blog posts, articles, and infographics.
   2. Distribute content through various channels, including social media and email.
6. Analytics and Reporting:
   1. Use analytics tools to track website traffic, user behavior, and campaign performance.
   2. Generate regular reports on marketing campaign results.
   3. Analyze data to identify trends and opportunities for improvement.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, or a related field.
2. Proven experience in digital marketing, including SEO, social media, and Google Ads.
3. Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Hootsuite, Buffer).
4. Excellent written and verbal communication skills.
5. Strong analytical and problem-solving skills.
6. Ability to work independently and as part of a team.
7. Passion for digital marketing and staying up-to-date with industry trends.

Remunerations:

1. Basic monthly salary plus performance incentives: Between IDR 3 million and IDR 6 million depending on competency level.
2. Quarterly performance incentives: Depending on performance.
3. BPJS health insurance.
4. Annual festive allowance: Equal to 1 month basic per annum.
5. If you achieve your performance objectives, your annual income will be at least IDR 130 million.

If you are a highly motivated and creative individual with a passion for digital marketing, we encourage you to apply.