Digital Marketing Manager

INDUSTRY:
Services

JOB DESCRIPTION:

Digital Marketing Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Identify target audiences and create customer personas.
• Set KPIs and measure the effectiveness of digital campaigns.

Campaign Management

• Plan, create, and manage digital marketing campaigns across various channels (e.g., social media, email, search engines, display advertising).
• Manage end-to-end campaigns from conception to execution, including creative development, media planning, and performance analysis.
• Utilize platforms such as Google Ads, Facebook Ads, and other digital advertising tools.

Content Marketing

• Collaborate with content creators to produce engaging and relevant content (blogs, videos, infographics, etc.).
• Manage website content while ensuring SEO best practices.
• Create and maintain a content calendar to ensure consistent brand messaging.

Social Media Management

• Develop social media strategies to increase brand awareness and engagement.
• Manage and grow social media channels (Facebook, Instagram, LinkedIn, etc.).
• Monitor social media trends and competitors’ activities.

SEO & SEM Management

• Implement on-page and off-page SEO strategies to improve organic search rankings.
• Manage paid search campaigns, including keyword research, ad copy creation, and performance analysis.
• Analyze website traffic and user behavior using tools like Google Analytics.

Performance Analysis & Reporting

• Monitor and analyze digital marketing performance data.
• Create reports to assess ROI and campaign effectiveness.
• Use insights to refine strategies and improve future campaigns.

Budget Management

• Develop and manage the digital marketing budget.
• Allocate resources effectively across channels to maximize ROI.
• Negotiate with vendors and manage costs related to digital marketing activities.
• Coordinate with other departments (e.g., Sales, Creative, IT) to align marketing strategies.
• Collaborate with external agencies and partners as needed.

REQUIREMENTS:

• Experience: Minimum of 3 years’ experience as a Digital Marketing Manager in the B2C or Service industry.
• Technical Skills: Proficient in Meta Ads, with hands-on experience in strategy creation and implementation.