Digital Marketing Manager

Company Description

Pullman Ciawi Vimala Hills Resort Spa & Convention, a premium 5-star hotel standing majestically on 14 hectares in Puncak, Bogor, West Java, presents an exclusive experience in the Vimala Hills Villa & Resort area. With 227 luxurious rooms and villas, guests are treated to tranquility and panoramic views of Mount Salak, Geulis and Pangrango. Only 1 hour from Jakarta with new toll access from Soekarno Hatta Airport via Serpong/Cinere Toll Road, the resort is a dream destination for both local and international guests.

Escape the hustle and bustle of the city at the beautiful 5-star Pullman Ciawi Vimala Hills in West Java, the ultimate destination to relax and unwind. Conveniently located close to Jakarta, Bogor and Puncak, the hotel is surrounded by natural beauty. Forget the need for an executive lounge as the resort provides many exclusive venues and spots, ensuring a private and premium experience. Close to popular attractions that offer tranquility and excitement.

Integrated with Vimala Hills Villa and Resort, an exclusive villa complex that blends in with nature. Pullman Ciawi Vimala Hills Resort Spa & Convention offers easy access from Jakarta (64 km), only 30 minutes from Bogor city center.

Discover true tranquility at Pullman Ciawi Vimala Hills, the first Pullman resort in Indonesia. With stunning panoramic views of Mount Salak. Located in Puncak, Bogor, it combines spacious grounds, and fresh mountain air for a relaxing experience.

Job Description

• Develop and Execute Digital Marketing Strategies:
• Create and implement integrated digital marketing strategies to drive business objectives (brand awareness, lead generation, sales, etc.).
• Analyze customer insights and market trends to develop targeted campaigns.
• Monitor and optimize digital marketing strategies for maximum ROI.
• Campaign Management & Optimization:
• Lead and manage paid advertising campaigns across platforms (Google Ads, Facebook, LinkedIn, etc.), focusing on budget optimization, audience targeting, and ad copy creation.
• Develop SEO strategies to improve organic search rankings and increase web traffic.
• Plan, create, and execute email marketing campaigns, ensuring high open and conversion rates.
• Content Strategy & Execution:
• Work with content teams to develop engaging content for blogs, social media, videos, and website copy.
• Oversee content calendar creation and ensure content aligns with overall marketing strategy and brand guidelines.
• Analytics and Reporting:
• Analyze and report on the performance of digital marketing campaigns (using tools like Google Analytics, SEMrush, HubSpot, etc.).
• Use insights and data to make informed decisions and optimize ongoing campaigns.
• Track key performance indicators (KPIs), including conversion rates, click-through rates (CTR), ROI, and customer acquisition costs (CAC).
• Cross-functional Collaboration:
• Collaborate with internal teams, such as sales, product, and design, to ensure alignment of marketing efforts with broader business goals.
• Work with external agencies or freelancers when necessary to execute campaigns or develop creative assets.
• Stay Updated on Industry Trends:
• Stay current with digital marketing trends, tools, and best practices to maintain a competitive edge.
• Experiment with new marketing techniques and strategies to drive innovation.

Qualifications

• Education:
• Bachelor's degree in Marketing, Business, Communications, or a related field. A Master’s degree is a plus.
• Experience:
• Minimum 4-5 years of experience in digital marketing, preferably within a tech, SaaS, or e-commerce environment.
• Proven track record of managing and optimizing paid digital advertising campaigns (Google Ads, Facebook, LinkedIn, etc.).
• Strong understanding of SEO best practices and experience with SEO tools.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo).
• Familiarity with analytics tools like Google Analytics, Google Search Console, and other reporting platforms.
• Skills:
• Strong project management skills and ability to work under tight deadlines.
• Excellent communication skills, both written and verbal.
• Ability to analyze data and derive actionable insights.
• Strong creative thinking and problem-solving abilities.
• Experience with content management systems (CMS) like WordPress.
• Proficiency in Microsoft Office, Google Suite, and relevant marketing software.