Digital Marketing Lead - Financial Technology

About Our Client

Growing financial technology company.

Job Description

Key Responsibilities:

• Provide guidance and support to the Digital Ads, SEO, and ASO teams, ensuring effective execution of cohesive strategies across all digital marketing channels.
• Monitor and analyze key performance indicators across teams to inform data-driven decisions that promote ongoing optimization and improvement.
• Develop and implement comprehensive digital marketing strategies aligned with business goals to drive growth in digital presence.
• Manage digital advertising efforts, including both display and keyword-based approaches, to optimize user acquisition and maximize ROI.
• Drive SEO and ASO strategies to enhance organic search rankings and increase targeted traffic to the platform and app stores in a competitive landscape.
• Collaborate with the CRM team to develop strategies aimed at improving customer engagement, retention, and lifetime value.
• Work closely with cross-functional teams to ensure all activities are measurable and optimize results based on data.

The Successful Applicant

Qualifications:

• Extensive experience managing Digital Ads, SEO, ASO, and CRM campaigns, particularly in sectors such as investment or financial services.
• Proficient in using marketing analytics tools and attribution platforms, including Google Analytics, Ads Dashboard, SEMRush, Google Play Console, Firebase, Appsflyer, MoEngage, etc.
• Experience with data visualization tools such as Metabase and Looker Studio is an advantage.
• Strong analytical skills with a demonstrated ability to interpret complex data and make strategic, data-driven decisions.
• Excellent communication skills and strong attention to detail.
• Proven track record in team management, project management, and organizational skills to ensure smooth execution across multiple functions.
• Ability to excel in a fast-paced, high-growth environment with strong collaboration skills for effective cross-team coordination.