Digital Marketing Lead

Minimum Requirements:

• Minimum Bachelor's degree in Communication / Marketing / Advertising.
• At least 2-3 years of experience in a similar position in a retail company.
• Experience in implementing and optimizing campaigns / Ads.
• Strong knowledge of web analytics, such as Google Analytics.
• Direct experience with online marketing tools and practices.
• Excellent verbal and written communication skills.

RESPONSIBILITIES:

• Set up concepts and ideas for digital marketing campaigns as a whole.
• Conduct market research and analyze trends to identify new opportunities and enhance campaign performance.
• Optimizing company channel activities with online marketing based on data insights.
• Engage from A-Z produce content.
• Evaluate and implement improvements to overall digital strategies.
• Design, develop, and maintain activities on social media.
• Measure and report on digital marketing performance and compare it with targets, i.e., KPIs and ROI.
• Analyze and report on the quality of digital marketing campaigns.
• Manage all teams under the Marketing Department (social media, SEO, graphic design, content creator).
• Oversee all company social media accounts.

About SKA Group:

SKA (Semua Karena Anugerah) Group is a retail store company based in Denpasar, Bali, focusing on selling various types of gadgets including smartphones, IoT devices, laptops, and drones. Founded in 1999, SKA Group has grown from one small retail store to 18 locations across Bali, Java, Jabodetabek, NTB, and South Sulawesi. SKA Group aims to expand its retail presence nationwide in Indonesia.