Digital Marketing Assistant Manager/Executive

Your day to day

• Oversee the hotel's official website, update content, and promotions.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve the hotel's online visibility.
• Regularly monitor and analyze website performance using SEO tools.
• Develop and execute social media strategies to enhance the hotel's online presence.
• Create engaging content for various social media platforms and manage social media advertising campaigns.
• Facilitate social media engagement and update content in local digital channels (e.g., hotel website, travel sites).
• Develop and execute promotions, campaigns, and conferences through relevant digital and social media channels.
• Engage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responding accordingly.
• Identify and collaborate with influencers or relevant partners to expand the hotel's reach.
• Plan and execute email marketing campaigns to promote hotel services, special offers, and events.
• Segment email lists and personalize content for different customer segments.
• Plan and implement digital advertising campaigns, including pay-per-click (PPC) ads, display ads, and social media ads.
• Monitor and optimize ad performance based on key metrics.
• Generate high-quality and relevant content for digital channels, including the website, blog, and social media.
• Collaborate with design teams to create visually appealing graphics and multimedia content.
• Utilize analytics tools to track and measure the performance of digital marketing efforts.
• Analyze data to identify trends, assess the effectiveness of campaigns, and make data-driven decisions.
• Collaborate with the revenue and marketing to optimize the hotel's online booking system.
• Implement strategies to drive direct bookings through the hotel's website.
• Content Management in E-commerce platforms.
• Stay informed about the latest trends and technologies in digital marketing.
• Explore and implement new tools or technologies that can enhance the hotel's digital presence.
• Develop and manage the digital marketing budget aligned with Marketing Communication manager.
• Allocate resources effectively across various digital channels.
• Stay updated on industry best practices and share knowledge with the marketing team.
• Provide training to staff members on digital marketing tools and strategies.
• Monthly regular report.
• Present insights and recommendations for continuous improvement.