Digital & Marketing Analytics Lead

We are looking for an experienced and detail-oriented Digital & Marketing Analytics Lead to drive data-driven decision-making across marketing, digital journeys, and commercial products. You will lead the end-to-end analytics process, from framing business questions to creating actionable insights. This role requires technical expertise, strategic thinking, and a passion for uncovering data trends that shape business strategies.

1. Analytics Strategy:
   
   • Collaborate with business units to identify key business questions and define analytics goals.
   • Develop frameworks for analyzing marketing performance, digital customer journeys, and commercial product outcomes.
2. Platform Implementation:
   
   • Oversee the integration of analytics platforms across digital and offline marketing channels, mobile apps, and websites.
   • Define tagging requirements and communicate technical specifications to tech teams for implementation. E.g. Clevertap, Google Analytics, Adjust MMP platforms.
3. Data Integration and Reporting:
   
   • Combine analytics data with financial, operational, and other data sources to deliver holistic insights.
   • Build intuitive reports and dashboards using tools like Redash, Tableau, Superset, or similar platforms.
4. Data Analysis and Insight Generation:
   
   • Analyze customer behaviors across offline and online channels, focusing on acquisition, engagement, and retention metrics.
   • Present findings to stakeholders, translating complex data into actionable business recommendations.
5. Stakeholder Communication:
   
   • Serve as a bridge between marketing, technical, and business teams, ensuring alignment on data goals.
   • Educate teams on how data is sourced, manipulated, and applied for decision-making.

Requirements

1. Experience:
   
   • 4 - 8 years in marketing or digital analytics.
   • Proven experience with mobile app and web analytics, including user behavior and commercial performance.
   • Familiarity with online and offline channel analytics (e.g., social media, SEM, CRM campaigns, offline events).
   • Background in tech, fintech, e-commerce, or digital-first industries preferred.
2. Technical Skills:
   
   • Statistics or mathematics, and data mining proficiency highly preferred.
   • Proficient in SQL or similar tools for querying and data manipulation.
   • Hands-on experience with digital analytics platforms like Clevertap, Google Analytics, Mixpanel, Firebase, or similar tools.
   • Knowledge of data visualization tools such as Redash, Superset, or Tableau or similar platforms.