Digital Marketing

Job Responsibilities

1. Develop, Implement and Manage paid media campaigns on platforms like Tiktok, Facebook, Instagram, Twitter and Linkedin
2. Monitor and analyze campaign performance, making data-driven decisions to optimize and improve ROAS & ROI
3. Create compelling ad copy, visuals, and landing pages to maximize engagement and conversion rates
4. Collaborate with the creative team to produce high-quality content for social media campaigns
5. Conduct A/B testing to identify the most effective ad strategies and tactics
6. Stay up-to-date with the latest trends and best practices in paid media and social media marketing
7. Manage Budgets and allocate resources effectively to achieve campaign goals
8. Provide regular reports on campaign performance, insights and recommendations to stakeholders
9. Coordinate with other Brand & Marketing team members to ensure cohesive and integrated marketing strategies

Minimum Qualifications

1. Bachelor's degree in Marketing, Business, Communications, or a related field
2. Minimum of 3 years of professional experience in paid media and social media marketing
3. Proven track record of managing successful paid media campaigns
4. Proficient in using social media advertising platform and tools (e.g., Facebook Ads Manager, Google Ads, Linkedin Campaign Manager)
5. Strong analytical skills and experience with web analytics tools (e.g., Google Analytics)
6. Excellent written and verbal communication skills
7. Creative mindset with the ability to generate innovative marketing ideas
8. Strong organizational skills and the ability to manage multiple projects simultaneously
9. Knowledge of SEO and content marketing is a plus
10. Certification in Google Ads or Facebook Blueprint is a plus

PT Porto Indonesia Sejahtera is a footwear manufacturing company with the PORTO brand, which has penetrated Indonesia and several Southeast Asian countries. As a market leader in Indonesia, our mission is to deliver value to consumers, the distribution chain, and our employees. We produce quality products at affordable prices through an efficient manufacturing and distribution system. By emphasizing excellence, teamwork, and innovation, we ensure the best future, believing in the power of connected minds.

Our core value is "D.A.R.E" - Driven, Agile, Resilient, and Empowered. Our vision is to create solid, well-trained teams comprised of the best talents in their fields.