Digital Marketing

Responsibilities:

• Develop integrated e-commerce marketing plans aligned with overall brand strategy and business goals, including in-platform and off-platform promotions, campaign planning, and resource integration. Plan online promotional activities for product launches and sales events, focusing on increasing traffic, conversion rates, and revenue. Collaborate with major e-commerce platforms KA to secure premium exposure opportunities such as homepage features and exclusive events.
• MCN and KOL Resource Pool Development: Establish and grow a resource pool of online influencers and MCN agencies. Tailor influencer collaborations to activities, new product launches, and marketing milestones, focusing on unified messaging through TikTok official accounts and niche KOLs.
• Product Promotion and Communication: Identify product selling points, stories, and consumer value propositions. Integrate e-commerce and online communication methods to develop localized product marketing strategies that align with the brand’s direction and tone. Produce high-quality content for flagship and star products, ensuring consistent training materials in collaboration with trainers to strengthen communication for both internal stakeholders and end consumers.
• Undertaking Headquarters' Integrated Marketing Efforts: Ensuring high-quality and consistency of content.
• Content Consistency: Develop localized standardized product marketing manuals based on headquarters' outputs (visuals, tone, style), ensuring uniformity in terminal materials across online and offline channels and synchronized campaign rhythms.
• End-to-End Internal Marketing Project Management: Coordinate with marketing, product, operations, and customer service teams to ensure seamless execution of e-commerce campaigns. Responsibilities include marketing strategy formulation, implementation, monitoring, and post-project evaluations.
• Communication Matrix Building: Formulate integrated communication strategies aligned with product launch schedules, IPs, and events. This includes defining target audiences, uncovering key selling points, and enhancing user engagement, traffic, and participation.
• User Analysis: Conduct market research to understand the needs of target audiences, track competitor dynamics, and provide data-driven insights and market intelligence for marketing strategy development.
• Digital Marketing: Collaborate with the digital marketing lead in the marketing department to integrate online and offline marketing resources. Review online marketing materials and oversee the execution and effectiveness of marketing strategies.
• Marketing Data Analysis and Performance Evaluation: Analyze and evaluate sales data to monitor performance, identify areas for improvement, and propose actionable measures to achieve sales targets.

Minimum Requirements:

• Bachelor's degree or above in Marketing, E-commerce, Advertising, or a related field.
• At least 3 years of experience in e-commerce operations or integrated marketing, TikTok is preferred, with proven success in managing campaigns.
• Experience in multi-platform communication and possessing a network of MCN agencies or key influencer resources, having knowledge of Indonesia KOL mapping.
• Strong content marketing skills, with the ability to identify user needs and create compelling product or campaign copy.
• Proficient in advertising management and data analysis tools, with the ability to adjust strategies quickly based on performance insights.
• Excellent communication and coordination skills to collaborate effectively across teams and departments.
• Results-oriented mindset with strong logical thinking and resilience under pressure.
• Proven track record in large-scale promotional events (e.g., 11.11, 12.12) or brand live-streaming projects.
• Keep understanding of e-commerce industry trends and a willingness to explore and apply new strategies.