Design & Digital Marketing Supervisor

Minimum Requirements:

• Bachelor's degree or equivalent (DKV, Teknik Informatika, Komunikasi)
• Work experience minimum 2 years as design & digital marketing supervisor.
• Proficient in Meta Ads & Google Ads with hands-on experience in strategy creation, implementation, & evaluation by Google Analytics.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere).
• Familiar with website maintenance tools.
• Able to create 2D and 3D designs.
• Proven experience as a Graphic Designer, with a strong portfolio showcasing your design skills.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Creative thinker with a data-driven mindset.
• Strong communication and project management skills.
• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously.

JOB DESCRIPTION:

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Identify target audiences and create customer personas.
• Set KPIs and measure the effectiveness of digital campaigns.

Campaign Management:

• Plan, create, and manage digital marketing campaigns across various channels (e.g., social media, email, search engines, display advertising).
• Manage end-to-end campaigns from conception to execution, including creative development, media planning, and performance analysis.
• Utilize platforms such as Google Ads, Meta Ads, and other digital advertising tools.

Content Marketing:

• Collaborate with content creators to produce engaging and relevant content (blogs, videos, infographics, etc.).
• Manage website content while ensuring SEO best practices.
• Create and maintain a content calendar to ensure consistent brand messaging.

Social Media Management:

• Develop social media strategies to increase brand awareness and engagement.
• Manage and grow social media channels (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Monitor social media trends and competitors’ activities.

SEO & SEM Management:

• Implement on-page and off-page SEO strategies to improve organic search rankings.
• Manage paid search campaigns, including keyword research, ad copy creation, and performance analysis.
• Analyze website traffic and user behavior using tools like Google Analytics.

Performance Analysis & Reporting:

• Monitor and analyze digital marketing performance data.
• Create reports to assess ROI and campaign effectiveness.
• Use insights to refine strategies and improve future campaigns.

Budget Management:

• Develop and manage the digital marketing budget.
• Allocate resources effectively across channels to maximize ROI.
• Negotiate with vendors and manage costs related to digital marketing activities.
• Coordinate with other departments (e.g., Sales, Creative, IT) to align marketing strategies.