Data Scientist

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients’ own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

The role of the Regional Client Leader (RCL) is essential for driving growth and understanding our clients’ transformation through delivering the true scale of our agencies' capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability, and leading the relationship with our clients.

Key Responsibilities

• Develop and execute a comprehensive data strategy aligned with business objectives.
• Identify opportunities for data collection and enrichment to enhance customer insights.
• Collaborate with cross-functional teams to ensure data strategy aligns with marketing, sales, and product goals.
• Optimize data capture processes to ensure accuracy, completeness, and compliance with data privacy regulations.
• Oversee data hygiene practices to maintain a clean and accurate CRM database.
• Implement automated processes for data validation, deduplication, and enrichment.
• Utilize advanced segmentation techniques to categorize customers based on behavior, demographics, and preferences.
• Develop targeted messaging strategies for different customer segments to enhance engagement and conversion.
• Work closely with marketing and communication teams to integrate CRM data into campaigns and customer interactions.
• Possess a strong understanding of CRM platforms (e.g., Salesforce, HubSpot, etc.) and related technologies.
• Collaborate with IT and data engineering teams to implement and optimize CRM systems and integrations.
• Provide technical guidance and support for data-related initiatives.

Qualifications

• Bachelor's degree in Marketing, Computer Science, or related field. Master's degree preferred.
• Proven experience (6-8 years) in CRM management with a focus on data strategy and implementation.