Creative & Design Manager

Job Overview:
We are looking for a Creative & Design Manager to join our growing team! You will play a leadership role responsible for developing and executing branding strategies to enhance TORCH’s identity and engage customers.

Job Role

1. Brand Strategy: Develop, lead, and implement a comprehensive brand communication strategy that aligns with TORCH’s identity, values, and business objectives.
2. Translate Torch brand book into sound brand guidelines which include: Brand strategy formulation (DNA, proposition, tagline, archetype, personality, & architecture), brand design (graphic element, colors, typography, language, photography, & iconography), and brand applications.
3. Messaging and Storytelling: Craft and communicate compelling brand messages and narratives that resonate with the target audience, conveying the brand's heritage, vision, and unique selling points.
4. Content Creation: Oversee the creation of high-quality, consistent, and engaging content for various channels, including social media, websites, email marketing, advertising campaigns, and PR materials.
5. Visual Identity: Ensure the visual elements of TORCH, including logos, packaging, and store design, are aligned with the brand's identity and consistently reflect the brand's style and values.
6. Budget Management: Develop and manage the brand communication budget, ensuring that resources are allocated effectively for maximum impact.
7. Team Leadership: Build, mentor, and lead a team of brand communication professionals, setting clear goals and providing guidance for the team to deliver outstanding results.

Requirements

Job Requirements

1. Bachelor's or master's degree in Design, Marketing, Communications, Public Relations, or a related field from a reputable university, with a minimum GPA of 3.00/4.00.
2. Minimum 8 years of total experience in branding, with at least 5 years of experience leading branding and marketing, particularly in a creative agency in the fashion or retail industry (experience in the halal industry is a plus).
3. Deep understanding of brand development, particularly in creating creative content and compelling narratives.
4. Willingness to work onsite in the Bandung headquarters either full-time or hybrid.
5. Strong networking skills, with the ability to build and maintain partnerships with industry, entertainment, and government professionals.
6. Excellent leadership abilities to build and manage a branding team.
7. Strong understanding of fashion trends, consumer behavior, and the competitive landscape in the fashion retail sector.
8. Excellent strategic thinking, creative vision, and leadership abilities to shape brand identity and communication effectively.
9. Exceptional written and verbal communication skills, with the ability to convey brand messages in a compelling manner.
10. Proficiency in using data and analytics to evaluate the effectiveness of brand communication strategies.
11. Negotiation skills and experience managing vendor and agency relationships.
12. Strong organizational skills and attention to detail to oversee multiple communication channels and campaigns.
13. Ability to adapt to changing market trends and consumer preferences in the dynamic fashion industry.
14. A passion for fashion and a deep understanding of the brand's target audience.