Country Performance Marketing Manager

Country Performance Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

1. Strategy and Planning:
   - Develop and implement comprehensive performance marketing strategies that align with overall business objectives.
   - Conduct market research and competitor analysis to identify opportunities and stay ahead of trends.
   - Set and manage performance marketing budgets, allocating resources efficiently across various channels.
   - Define key performance indicators (KPIs) and metrics to track campaign success and measure ROI.
2. Campaign Management and Optimization:
   - Oversee the planning, execution, and optimization of performance marketing campaigns across various digital channels, including search (SEM), display, social media, and affiliate marketing.
   - Drive continuous improvement of marketing campaigns through A/B testing, multivariate testing, and other optimization techniques.
   - Analyze campaign data and identify areas for improvement to ensure continuous optimization.
3. Reporting and Analysis:
   - Develop and maintain comprehensive reporting dashboards to track and analyze campaign performance.
   - Regularly communicate performance data and insights to stakeholders, including senior management and other marketing teams.
   - Identify trends and opportunities from data analysis to inform future marketing strategies and tactics.
4. Stay Updated on Industry Trends:
   - Stay abreast of industry trends, emerging technologies, and best practices in performance marketing.
   - Continuously seek opportunities for innovation and improvement to maintain a competitive edge.
   - Identify and implement new performance marketing channels and technologies.
   - Drive innovation within the performance marketing team by staying updated with the latest trends and developments in digital marketing.
5. Team Leadership and Development:
   - Lead the performance marketing team, providing direction, mentorship, and support to ensure high performance and professional growth.
6. Channel Mission:
   - In-depth knowledge and proficiency in managing and optimizing certain channel strategy to grow the business.

Requirements

1. Education:
   - Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
2. Experience:
   - Minimum 10 to 12 years of experience in performance marketing, with a proven track record of success in leadership roles.
   - Demonstrated experience in managing and scaling performance marketing teams.
   - Experience in articulating strategic issues and negotiating with senior leadership teams.
3. Skills:
   - Strong analytical and strategic thinking skills. Must be data savvy and love crunching numbers.
   - Excellent understanding of paid media channels.
   - Proficiency in data analysis and business intelligence tools (Google Analytics, GDS, Tableau, etc.).
   - Exceptional communication and interpersonal skills.
4. Leadership Qualities:
   - Ability to inspire and lead a diverse team. Proven ability to think both tactically and strategically.
   - Strong decision-making and problem-solving skills.
   - Being able to see the bigger picture and stay connected to details.
5. Adaptability:
   - Comfortable working in a dynamic and fast-paced environment.
   - Ability to adapt strategies to meet changing market and industry trends.
   - Open to challenges.
6. Results-Driven:
   - Proven track record of achieving and exceeding performance marketing KPIs and targets.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!