Content Specialist

Job Description

• Develop content plans and scripts for TikTok Video Ads and Instagram Ads.
• Strategize content pillars and sub-pillars to align with marketing objectives.
• Conduct comprehensive research and analysis on consumer sentiments and emerging social media trends.
• Collaborate with and oversee the content creator and video editor team to ensure adherence to content guidelines and achieve high-quality output.
• Strategize and enhance content delivery and promotional efforts.
• Analyze the effectiveness of the content marketing strategy to assess its impact.

Minimum Qualifications

• Hold a Bachelor’s Degree in a relevant field.
• Fluent in English, both verbally and in written communication.
• Possess a minimum of 2 years of experience in content planning, social media specialist roles, content strategy, or other related positions.
• Preferred background or exposure to the beauty industry.
• Demonstrate a robust understanding of TikTok and Instagram trends, social media trends, and algorithms to craft compelling ad content.
• Proven experience in creating ad content scripts.
• Exhibit a personal passion for the beauty industry and in-depth knowledge of beauty trends.