Content Analysis Freelance (Market Research)

About Us:

Populix is a leading consumer insights platform, connecting businesses with a vast database of respondents to gain valuable insights into the preferences of Indonesian consumers. With over 550,000 highly qualified respondents accessible across Indonesia, Populix offers a range of products, from intensive research studies to simple surveys, available on a project or subscription basis. Leveraging the pervasive use of mobile phones among Indonesian consumers, Populix facilitates diverse data collection methods through its user-friendly mobile app.

Become a Freelance Content Analyst for Our Research Team:

A Content Analyst in a market research company is responsible for analyzing qualitative audio/video recordings or transcripts to uncover trends, themes, and insights. This role involves categorizing and interpreting content. The Content Analyst's insights help the research team uncover insights quickly.

Responsibilities:

1. Analyze and interpret large sets of unstructured data (text, audio, video, etc.) from various sources such as focus groups and in-depth interviews.
2. Categorize and group data into themes using appropriate qualitative analysis techniques or software.
3. Organize and manage content to ensure it is easily accessible and can be efficiently analyzed.
4. Work closely with market researchers and PM teams to integrate content analysis findings into broader market research projects.
5. Proficient in using Microsoft and Google Sheets.

What you will need:

1. Bachelor’s degree in Social Sciences, Marketing, Communications, Psychology, or a related field.
2. 2-4 years of experience in content analysis, qualitative research, preferably within a market research setting (Fresh graduates are welcome to apply).
3. Proven experience analyzing qualitative data from focus group discussions or in-depth interviews.
4. Experience with sentiment analysis.
5. Analytical Thinking: Strong ability to analyze and interpret qualitative data.
6. Detail-Oriented: Ability to focus on the nuances in data and identify emerging patterns.
7. Communication: Strong written and verbal communication skills to present findings clearly to stakeholders.
8. Having the ability to comprehend English audio is a must.