Chief Marketing Officer

Company Overview :

We are seeking a detail-oriented and proactive Chief Marketing Officer to oversee the development of an exciting new venue in Kuta, Bali, adjacent to Waterbom Bali. This role will orchestrate various project elements, ensuring that the venue successfully integrates hospitality, F&B, art activations, and immersive light shows. The ideal candidate will have strong project management skills and experience in the hospitality sector.

Position Overview :

The Chief Marketing Officer (CMO) will lead the marketing strategy and execution for two distinctive hospitality venues, integrating food and beverage services, museum exhibitions, light shows, and art experiences. The CMO will develop and implement innovative marketing plans to enhance brand visibility, drive guest engagement, and increase revenue

Key Responsibilities :

1. Strategic Planning: Develop and execute comprehensive marketing strategies that align with the business goals of the venues.
2. Brand Management: Oversee the development and maintenance of the brand identity, ensuring consistency across all marketing channels.
3. Market Research: Conduct market analysis and consumer research to identify trends, opportunities, and competitive landscape.
4. Digital Marketing: Lead digital marketing efforts, including social media, SEO, SEM, email marketing, and online advertising.
5. Content Creation: Oversee content development for various platforms, including websites, blogs, social media, and promotional materials.
6. Partnerships and Collaborations: Build and maintain relationships with key stakeholders, partners, and influencers to enhance brand presence.
7. Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
8. Campaign Management: Plan, execute, and analyze marketing campaigns across multiple channels, including traditional media, digital, and experiential marketing.
9. Team Leadership: Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture.
10. Performance Analytics: Track, measure, and report on the effectiveness of marketing initiatives, using KPIs and analytics tools to drive continuous improvement.

Success Criteria :

1. Brand Growth: Significant growth in brand awareness and equity, as evidenced by brand surveys and market perception studies.
2. Revenue Growth: Demonstrable increase in revenue and profitability from marketing initiatives and promotions.
3. Audience Engagement: High levels of guest engagement and satisfaction, reflected in social media metrics, online reviews, and event attendance.
4. Campaign Effectiveness: Successful execution of marketing campaigns with measurable outcomes, such as lead generation, sales conversions, and brand reach.
5. Market Positioning: Strengthened market positioning and competitive advantage in the hospitality and cultural sectors.
6. Team Development: A cohesive and high-performing marketing team with clear development paths and skills enhancement.
7. Innovation: Implementation of innovative marketing tactics and technologies that set the venues apart in the industry.

Key Attributes :

1. Strategic Vision: Strong strategic thinking with the ability to see the big picture and translate it into actionable plants.
2. Creative Mindset: Innovative and creative approach to marketing, with a passion for art, culture, and experiential marketing.
3. Leadership Skills: Proven leadership abilities, with experience in building, leading, and inspiring high-performing teams.
4. Analytical Acumen: Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
5. Communication Skills: Excellent verbal and written communication skills, capable of conveying complex ideas clearly and persuasively.
6. Industry Knowledge: Deep understanding of the hospitality industry, cultural venues, and trends in food, beverage, and entertainment.
7. Networking Ability: Strong networking skills and the ability to build and maintain influential relationships within the industry.
8. Adaptability: Ability to adapt to a dynamic environment, managing multiple priorities and evolving strategies effectively.
9. Passion for Innovation: Enthusiastic about exploring new marketing technologies, trends, and creative solutions to enhance the guest experience.
10. Results-Oriented: A track record of delivering results, with a focus on achieving marketing goals and driving business growth.

Expected Qualifications :

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree or MBA preferred).
• Certifications: Relevant marketing or business certifications are a plus.
• Experience: Minimum of 10+ years of progressively responsible marketing leadership experience, ideally in a senior marketing or executive role.
• Industry Knowledge: Strong understanding of the hospitality, cultural, and entertainment industries. Experience in managing marketing strategies for food and beverage, experiential events, or hospitality venues is preferred.
• Marketing Expertise: Demonstrated expertise in digital marketing, branding, content creation, and campaign management.
• Team Leadership: Proven experience in managing, mentoring, and growing high-performing marketing teams.
• Analytical Skills: Strong financial acumen to manage budgets, analyze marketing data, and measure ROI on campaigns.
• Networking and Relationships: Experience in establishing strategic partnerships, influencer marketing, and building relationships with key stakeholders.
• Innovation: Demonstrated ability to leverage new marketing technologies and trends to drive brand engagement and business growth.
• Project Management: Strong project management skills with experience handling complex, multi-faceted marketing initiatives.