Brand Manager (Personal Care)

On behalf of our client, we are looking for a Brand Manager with details below:

Job Description:

• Build and enhance the brand image of a Premium Cosmetic & Skincare brand.
• Develop strategies, plan, execute, and monitor marketing campaigns, while generating new ideas for the company.
• Responsible for both online and offline sales.
• Ensure and oversee all offline marketing activities in ATL and BTL channels.
• Ensure and oversee all online marketing activities on social media and digital platforms.
• Familiar with and experienced in utilizing e-commerce features on platforms such as Shopee, TikTok, and Tokopedia.
• Monitor and lead the E-commerce team to achieve sales targets.
• Manage CPAS ads, digital advertising, and KOL collaborations.
• Analyze marketing performance to drive continuous improvement.
• Efficiently manage the marketing budget to maximize results.
• Collaborate with internal marketing teams and other divisions such as Sales, E-commerce, Customer Service, Operations, and Finance.

Requirements:

• A Bachelor's degree is required.
• Minimum 4 years of experience in the Skincare/Cosmetic industry.
• Strong passion for makeup and skincare.
• E-commerce experience is a plus.
• Ability to manage multiple brands/projects simultaneously.