Brand Manager Lifestyle Fashion Jakarta

We are looking for a dynamic and results-driven Marketing Manager to lead strategic brand marketing initiatives, enhance customer engagement, and drive measurable business growth. If you are a proactive leader who thrives in a fast-paced environment and is passionate about developing impactful marketing strategies, this is the opportunity for you.

Brand Manager Lifestyle Fashion
Jakarta

Background & Purpose of the Job :

We are looking for a dynamic and results-driven Marketing Manager to lead strategic brand marketing initiatives, enhance customer engagement, and drive measurable business growth. If you are a proactive leader who thrives in a fast-paced environment and is passionate about developing impactful marketing strategies, this is the opportunity for you.

What You'll Do :

• Collaborate with internal teams and external partners to develop compelling content, campaigns, and promotional strategies that resonate with the target audience.
• Develop and execute a comprehensive annual marketing plan (ATL & BTL) to strengthen brand positioning and customer engagement.
• Create marketing strategies that go beyond traditional hard-selling, ensuring measurable ROI.
• Build and grow brand communities (e.g., lifestyle, sports) with a focus on increasing customer loyalty and long-term value.
• Lead innovative marketing initiatives.
• Oversee brand consistency across all touchpoints, ensuring that messaging, visuals, and experiences reflect the company’s values and identity.
• Develop targeted marketing strategies for new product launches, slow-moving items, and brand integrations.
• Plan and execute store activations and events that convert into increased sales and directly to customer traffic.
• Optimize marketing performance by measuring key metrics, evaluating the effectiveness of campaigns, and making data-driven decisions for continuous improvement.

What You’ll Need To Succeed :

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of experience in marketing, brand management, or related roles, preferably in the lifestyle, retail, or digital marketing industry.
• Proven experience in developing and executing marketing strategies that drive business growth.
• Strong knowledge of digital marketing, branding, customer engagement, and community building.
• Excellent analytical skills with the ability to measure and optimize marketing performance based on key metrics.
• Strong communication and collaboration skills, with experience working across teams and managing external partnerships.
• Creative and strategic mindset with the ability to innovate and implement unique marketing campaigns.
• Experience in event planning, influencer marketing, and omnichannel brand activation is a plus.
• Leadership experience in managing a marketing team and fostering a high-performance culture.

Company Overview:

Time International is an Indonesian company that delivers the widest range of leading international brands of timepieces, lifestyle products, and services. Based in Jakarta, Indonesia, the company currently holds over 45 brands, over 90 stores in 20 cities, with over 1000 staff and with more than 20 years of retail experience.

For more information about us, please visit www.timeinternational.co.id.