Brand Manager

About the role

As our Brand Manager, you will take charge of crafting and executing innovative strategies that drive brand growth and recognition. Working closely with cross-functional teams, you’ll ensure our brand resonates with our target audience and reflects our mission, values, and goals.

Key Responsibilities

• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Conduct market research to understand customer insights, trends, and competitive landscapes
• Develop Brand Preposition, Brand DNA for our New Development Products
• Manage the brand’s budget, ensuring cost-effective execution of campaigns and initiatives

What We're Looking For

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Willing to work in Surabaya
• Min. 5+ years' brand management or marketing experience in Fast Moving Consumer Good's Industries (FMCG)
• Strong strategic thinking with excellent project management skills
• Exceptional communication and presentation abilities
• Proficiency in brand management tools, digital marketing, and analytics platforms
• Creative problem-solving skills with a keen eye for detail