Brand Executive

Responsibilities

• Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
• Plan an event from budgeting, detail program, to execution on the day.
• Manage end-to-end marketing campaign including campaign briefing, creative execution and post-campaign analysis.
• Work closely with other divisions: Research & Development, Merchandise Division, Store Manager of each store, Digital Marketing Team, and Creative Team to ensure the right communication for the new campaign.
• Create promotion and activation strategies to boost performance of every Adelle offline store.
• Work closely with external partnerships: Media Relations, Mall Relations, and Brand Partnership Relations.

Requirements

• Candidate must possess at least a Bachelor's Degree, Master's Degree / Post Graduate Degree in Public Relations / Marketing Communication / Related Major.
• Fresh graduates are welcome to apply; having a passion for Jewelry's Fashion / Luxury Fashion.
• Creativity to manage B to B to C processes for Marketing / Branding.
• Good communication skills and mobile person.
• Required Skills: Market research, Event Planning, Public Relations, proficiency in Microsoft Excel, and ability to create effective presentation documents.