Brand and Marketing Manager (Pharmaceutical)

Brand and Marketing Manager (Pharmaceutical)

Company Brief:
Daewoong Pharmaceuticals is committed to becoming a global healthcare group dedicated to improving quality of life. With the largest number of overseas branches and subsidiaries among Korean pharmaceutical companies, Daewoong is continually strengthening its competitive edge through diverse collaboration networks in research, development, manufacturing, and sales. Our vision is to become a world-leading healthcare group by recruiting and fostering talented individuals globally and contributing to the development of local pharmaceutical industries.

Job Brief:
Brand Manager leads the team with strategic oversight, developing and implementing impactful marketing strategies to strengthen our brand presence and achieve business objectives. Under the Brand Manager's guidance, the Product Specialists play a crucial role in providing deep product knowledge, market insights, and training support to the sales team, ensuring accurate and effective product promotion. Together, the marketing team works seamlessly to create campaigns that resonate with healthcare professionals, deliver value to our customers, and ultimately support our mission of transforming healthcare in Indonesia.

Responsibilities:

1. Strategic Planning:
   - Develop and implement brand strategies to achieve market share, revenue, and profitability goals.
   - Conduct market analysis to identify trends, customer needs, and competitive positioning.
   - Formulate marketing campaigns and promotional plans in collaboration with cross-functional teams.
2. Brand Management:
   - Oversee the product lifecycle, including new product launches, repositioning, and phase-outs.
   - Ensure all marketing materials and communications align with the brand's identity and regulatory standards.
   - Maintain a consistent brand presence across all channels, including digital and traditional media.
3. Collaboration:
   - Work closely with sales teams to ensure marketing strategies translate into effective field-level execution.
   - Partner with the medical affairs team to develop scientifically accurate promotional content.
   - Liaise with external agencies for creative development, media planning, and event execution.
4. Performance Monitoring:
   - Track brand performance metrics, including sales data, market share, and customer feedback.
   - Evaluate the effectiveness of marketing campaigns and make data-driven adjustments as needed.
   - Prepare regular reports on brand performance for senior management.
5. Stakeholder Engagement:
   - Engage with healthcare professionals, KOLs (Key Opinion Leaders), and industry stakeholders to strengthen brand advocacy.
   - Organize events such as symposiums, webinars, and workshops to promote the brand.

Required Qualifications:

1. Education: Bachelor's degree in Pharmacy, Life Sciences, Marketing, or a related field; Master Degree is preferred.
2. Experience: Minimum of 3 years of experience in brand management, preferably in the pharmaceutical or healthcare sector.
3. Language skills: Fluency in English is required.

Preferred Qualifications:

1. 5 years of brand management experience, preferably in new ETC drugs.
2. Strong understanding of marketing principles, consumer behavior, and market research.
3. Proficiency in digital marketing and CRM tools.
4. Strong knowledge of pharmaceutical marketing regulations and compliance.
5. Excellent communication, negotiation, and project management skills (especially with KOLs).
6. Experience in product launch.