AVP of Performance Marketing

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 1 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are eager to grow and create their #BiggestImpact.

We are in search of a seasoned AVP of Digital Marketing to spearhead our holistic digital marketing strategy. This role is pivotal in orchestrating and optimizing various channels including organic, paid, web development, analytics, and content marketing. The ideal candidate will be a strategic thinker with a strong analytical mindset, exceptional leadership skills, and a passion for driving sustainable growth through innovative digital marketing strategies.

Key Responsibilities:

• Strategic Planning and Execution:

  • Develop and execute comprehensive digital marketing strategies aligned with company goals and objectives.

  • Lead cross-functional teams to ensure seamless integration and alignment between organic, paid, web development, analytics, and content marketing efforts.

  • Continuously evaluate market trends, consumer behavior, and competitor activities to identify strategic opportunities and stay ahead of the curve.

• Organic and Paid Channel Management:

  • Oversee the development and implementation of SEO strategies to enhance organic visibility, drive quality traffic, and improve conversion rates.

  • Direct the planning, execution, and optimization of paid advertising campaigns across various channels to maximize ROI and achieve business objectives.

• Web Development and User Experience Optimization:

  • Collaborate with the development team to enhance website performance, functionality, and user experience.

  • Champion initiatives to optimize website conversion paths, streamline navigation, and improve overall site usability.

• Data Analysis and Insights:

  • Utilize advanced analytics tools to monitor, measure, and analyze digital marketing performance metrics.

  • Extract actionable insights from data to drive informed decision-making and continuous improvement across all digital marketing initiatives.

• Content Strategy and Brand Storytelling:

  • Lead the development of a cohesive content marketing strategy aimed at engaging target audiences and building brand authority.

  • Ensure content aligns with brand messaging, values, and objectives while catering to audience preferences and behaviors.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field. Master’s degree preferred.

• Proven track record of success in digital marketing leadership roles, with expertise in organic search, paid advertising, web development, analytics, and content marketing.

• Exceptional strategic thinking, problem-solving, and decision-making abilities.

• Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.

• Deep understanding of digital marketing technologies, tools, and best practices.

• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.

Preferred Qualifications:

• Certification in advanced analytics platforms such as Google Analytics, WP Engine, or similar.

• Experience in Agile methodologies and project management frameworks.

• Previous experience in the SaaS industry or related field.

What You Will Get:

• Competitive salary + daily allowance.
• Premium private health insurance (outpatient, inpatient, maternity, dental).
• Early access to salary + flex installment (employee loan) via Mekari Flex.
• Allowance for sports activities and glasses/contact lenses.
• Flexible working hours and remote work culture with free co-working space services.
• Annual and unpaid leaves from day 1 of join date + unlimited sick leave with doctor note.
• Notebook Ownership Program.
• Strategic office location, accessible by MRT.
• Friendly and dynamic work environment.
• Opportunity to take part in growing Indonesia's no. 1 SaaS company.

Our team will review your application and will be in touch if your application is shortlisted to the next stage. If you do not hear from us in 30 days, we will keep your resume on file in case a relevant opportunity opens up.

Don't forget to check our Recruitment FAQ at bit.ly/RecruitmentFAQ-Mekari [ENG] or bit.ly/RekrutmenMekari-FAQ [INA] to find the answers to commonly-asked questions regarding our recruitment process.

We wish you the best. Hope to see you around soon!