Associate Campaign Performance Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

1. Campaign Strategy Development

• Support the development and execution of end-to-end campaign strategies, ensuring alignment with business goals and customer needs.
• Create robust campaign plans, aligning with the defined KPIs and target audiences, and managing budgets to drive measurable impact.
• Monitor and analyze campaign performance to optimize future strategies and ensure continuous improvement.

2. Omni-Channel Customer Experience

• Design and optimize a seamless omni-channel experience that connects campaign messaging with in-app sales-conversion journeys.
• Collaborate closely with product, UX, and tech teams to ensure campaign alignment with in-app features, functionality, and promotions.
• Use customer insights and feedback to refine campaign approaches for improved relevance and engagement.
• Design and implement comprehensive campaign sponsorship strategies that create a win-win-win framework for the platform, users, and partners/merchants.
• Strategically integrate sponsorship elements into campaigns, such as exclusive deals, co-branded content, or targeted promotions, to maximize value for users and partners.

3. Media Package Optimization

• Develop and refine media solutions/packages that cater to partners’ objectives, ensuring clarity in deliverables, value propositions, and ROI metrics.
• Conduct regular performance analyses of sponsored content and placements to identify improvement opportunities and ensure package effectiveness.
• Support commercial teams with sponsorship pitch deck and performance analysis to enhance overall partnership performance during campaigns.

4. Cross-Functional Collaboration & Partner Engagement

• Work collaboratively to engage and secure sponsorships from partners, ensuring their participation aligns with campaign objectives and enhances brand visibility.
• Build and maintain strong relationships with key stakeholders, facilitating open communication and feedback loops for successful campaign execution.

5. Stakeholder Communication and Reporting

• Communicate campaign goals, progress, and results effectively to all stakeholders, using data-driven storytelling to highlight impact and opportunities.
• Prepare comprehensive reports on campaign performance, providing actionable insights and recommendations to improve future campaigns.

Requirements

• At least 4 years of relevant working experience.
• Experience in Travel or Technology Industry is a plus.
• Minimum bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred).
• Deep understanding of omni-channel marketing, customer experience, and how to integrate digital and in-app strategies.
• Proficient in data analysis and campaign performance metrics to make informed decisions and optimize results.
• Skilled in engaging cross-functional teams and building strong relationships with partners and stakeholders.
• Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences.
• Self-driven, able to juggle multiple projects with clear prioritization.
• Able to perform under pressure and maneuver within business ambiguities.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize the Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.