A brand and marketing strategists must have a solid understanding of market trends and take the extra time to perform in-depth research. As a Marketing Strategist, you will look at data from economic trends, various advertising methods, and population groups. Compiling data, Marketing Strategists will discover potential gaps and market opportunities for the future development of on-going strategies. Marketing strategists day-to-day typically includes analyzing data to figure out the best way possible to promote services or products while staying within budget.