Assistant Manager, GrabFood Marketing

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

The team is responsible for the consumer-driven marketing efforts of all Grab services in Indonesia, including existing services like GrabCar, GrabFood, GrabExpress, and GrabMart. If you share our vision of driving Southeast Asia forward, apply to join our team today.

Get to Know the Role

We are looking for a Marketing Assistant Manager to plan GTM & implement marketing strategies for GrabFood. Reporting to the Marketing Manager, You will design GrabFood marketing campaigns, marketing offline activity, and branding then monitoring its effectiveness. You will work with multiple stakeholders to ensure good Grab presence in nationwide-level and competitor analysis. This role will be based onsite in our Jakarta Head Office.

The Critical Tasks You Will Perform

• Develop marketing strategies to increase GrabFood's market share and customer base in Indonesia, including concept brainstorming, media and demand planning, go-to-market strategy, budget planning, and tracking.
• Analyze campaign performance and consumer data to improve marketing initiatives and improve business growth
• Collaborate with teams to create engaging online/offline marketing campaigns
• Monitor industry trends and competitor activities to identify new marketing opportunities
• Conduct market research to identify trends and opportunities.
• Present regular performance reports to senior management
• Manage marketing budgets and resources to maximize Return on investment

What Essential Skills You Will Need

• Bachelor's Degree in Marketing or related field
• 5 years of experience in Marketing in the food delivery or e-commerce industry
• Experience with digital marketing and social media: Proficiency in digital marketing tools and platforms.
• Creativity to create new ideas and think outside the box.
• Experience with food and technology: A genuine interest in the food delivery industry.
• Fluency in both Indonesian and English, with outstanding written and verbal communication skills
• Experience in managing marketing budgets and analyzing Return on investment

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.