Area Digital Marketing Manager

Our client, a luxury beach resort located in the cosmopolitan hub of Bali island that attracts guests seeking both excitement and relaxation, is actively seeking a talented and experienced Area Digital Marketing Manager to join their team.

As an Area Digital Marketing Manager, you are responsible for developing, implementing, and managing marketing campaigns that promote the company and its products or services.

This role requires a strong candidate with expertise in marketing, strategy, creativity, and data analysis to optimize digital marketing efforts, drive customer engagement, and enhance brand awareness.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Minimum of 3 years experience in digital marketing and campaign management.
• Strong knowledge of SEO, SEM, Google Analytics, and Social Media Platforms.
• Proven experience in email marketing, lead generation, and content marketing.
• Proficiency in digital advertising tools such as Google Ads and Facebook Ads Manager.
• Excellent communication and leadership skills.
• Strong knowledge of project management.
• Strong analytical mindset and ability to interpret data to optimize performance.

Responsibilities:

a. Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies across all digital channels such as SEO, SEM, email, social media, and display advertising.
• Identify and evaluate emerging digital trends, and ensure the brand is at the forefront of industry developments.

b. Campaign Management

• Plan, execute, and monitor marketing campaigns from start to finish, and responsible for the budget management, content creation, and performance analysis.
• Optimize campaigns based on data-driven insights and ROI metrics.
• Collaborate with the creative and content teams to ensure campaigns are aligned with the brand's objectives.

c. SEO/SEM Web Analytics

• Oversee SEO efforts to increase website traffic and search engine rankings.
• Manage SEM strategies and paid advertising (Google Ads, social media ads) to drive conversions.
• Track and report on key metrics using analytics tools (e.g., Google Analytics) and make recommendations for improvement.

d. Social Media Management

• Develop social media strategies and campaigns to increase brand visibility and engagement.
• Manage day-to-day activities on social media platforms, including creating content, responding to inquiries, and engaging with followers.