Affiliate & Channels Manager (Indonesia)

The Affiliate & Channels Manager is responsible for driving growth through strategic partnerships with affiliates across various platforms, including Shopee, Lazada, and TikTok. This role involves selecting and managing key influencers and content creators (Key Opinion Mothers - KOMs), ensuring alignment with client needs, and overseeing the affiliate sales and commission processes. The ideal candidate will develop strategies to recruit, onboard, and optimize performance for a network of affiliate partners while ensuring continuous revenue growth and achieving key performance targets.

Key Responsibilities:

• Strategy Development: Create and implement a comprehensive affiliate and channels strategy, focusing on the right platforms and Key Opinion Mothers (KOMs) to maximize sales and engagement.
• Affiliate Management: Manage relationships with existing affiliates across various platforms, ensuring they meet performance goals and are aligned with brand objectives.
• Platform Optimization: Lead affiliate campaigns on platforms like Shopee, Lazada, and TikTok, ensuring accurate listings, effective promotions, and optimized inventory management.
• KPI Tracking: Analyze affiliate performance data, track KPIs, and generate reports to identify growth opportunities, adjust strategies, and optimize performance.
• Collaboration: Work closely with cross-functional teams, including marketing, sales, and product, to ensure affiliate campaigns support broader business goals.
• Market Research: Stay updated with platform updates, industry trends, and competitor strategies to ensure the affiliate program remains competitive and innovative.
• Negotiations: Negotiate commission rates, incentives, and promotions with affiliates to ensure that campaign goals are met efficiently.

Job Requirements:

• Education: Bachelor’s degree in marketing, business, or a related field.
• Experience:
• 3-5 years of experience in affiliate marketing, digital marketing, or e-commerce, ideally within platforms like Shopee, Lazada, and TikTok.
• Proven track record in managing affiliate programs and driving revenue through influencer collaborations and partnerships.
• Skills:
• Strong analytical skills with the ability to use data-driven insights to optimize campaigns.
• Excellent communication and negotiation skills to manage affiliate relationships and influence outcomes.
• Experience in managing multiple campaigns simultaneously, with a keen understanding of key e-commerce platforms.
• Familiarity with tools and technologies for affiliate tracking, campaign management, and reporting.
• Ability to work collaboratively with internal teams and external partners.
• Up-to-date knowledge of social media platforms, influencer marketing, and e-commerce trends.

Key Performance Indicators (KPIs):

• Sales Growth: Achieve or exceed sales targets generated through affiliate marketing.
• Affiliate ROI: Ensure a positive return on investment (ROI) from affiliate campaigns.
• Affiliate Activation: Increase the number of active affiliates contributing to revenue.
• Engagement: Boost the engagement rates of campaigns run with KOMs on platforms like TikTok, Shopee, and Lazada.
• Commission Payout Management: Ensure that affiliate commissions are paid out accurately and on time.