Advertise Specialist | Performance Marketing | CPAS spec | Digital Marketing

Minimum Requirements:

• Candidates must possess a Bachelor’s degree in any related majors.
• 3-5 years working experience in digital marketing (Fashion industry) and hands-on experience with multiple digital ads, including CPAS, META ADS (Facebook/Instagram ads), TIKTOK ADS, and GOOGLE ADS.
• Experience in managing and optimizing paid channels.
• Detail- and data-oriented with in-depth knowledge about cost per click, cost per conversion, and marketing targeting concepts.

Responsibilities:

• Create a strategy and plan, measure, and report the performance of the ads campaign on a weekly, monthly, and quarterly basis. Provide insights, recommendations, and next steps, while managing budgets each month for campaign efficiency.
• Evaluate key performance metrics, execute tests (creatives, channels, media products), and optimize accordingly to achieve ROAS and growth targets. Identify optimization opportunities using data and provide daily/weekly/monthly/after campaign reports for the ads campaign.
• Assist in managing the digital campaign plan and ensure budget allocation is spent optimally across digital channels.