Ads Performance Marketing Analyst (TikTok)

Ads Performance Marketing Analyst (TikTok)

We are looking for an Ads Performance Marketing Analyst (TikTok) to join our growing team! As an Ads Performance Marketing Analyst (TikTok), you will play a vital role in driving online sales and optimizing advertising campaigns. Your responsibilities involve managing and analyzing digital advertising efforts to maximize visibility, attract customers, and ultimately boost revenue.

Job Role:

1. TikTok Advertising Strategy: Develop and implement a strategic advertising plan.
2. Campaign Management: Create, monitor, and optimize digital advertising campaigns on TikTok, ensuring they align with the brand's goals and budget.
3. Keyword Research: Conduct keyword research and analysis to identify high-performing search terms and phrases for optimization.
4. Ad Creative: Collaborate with creative teams to develop compelling ad creatives, including product images, copy, and videos.
5. Bid Management: Set and adjust bidding strategies to maximize ad visibility while maintaining a cost-efficient advertising spend.
6. Budget Allocation: Allocate advertising budgets effectively across various campaigns, products, and TikTok to maximize ROI.
7. Performance Tracking: Monitor and analyze key performance metrics, such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and overall sales.
8. Competitor Analysis: Research and analyze competitors' TikTok advertising strategies to identify opportunities and stay competitive.
9. Product Listing Optimization: Collaborate with product teams to ensure that product listings are optimized for search and conversion on TikTok platforms.
10. Marketplace SEO: Implement and manage search engine optimization (SEO) strategies to improve product visibility within TikTok's search results.
11. Data Analytics: Utilize data analytics tools and platforms to derive actionable insights and make data-driven decisions to improve advertising performance.
12. Reporting: Generate regular reports on advertising campaign performance, providing insights and recommendations for optimization.

Job Requirement:

1. Educational Background: A bachelor's degree in marketing, digital marketing, business, or a related field from a reputable university with min. GPA of 3.00/4.00.
2. Experience: Min. 1 year of experience in digital marketing, performance marketing, or e-commerce, with a focus on TikTok advertising, is highly valuable.
3. TikTok Proficiency: Familiarity with TikTok platforms and their advertising tools and interfaces.
4. Data Analysis: Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Microsoft Excel) to assess campaign performance.
5. Advertising Tools: Knowledge of advertising tools.
6. Budget Management: Experience managing advertising budgets and optimizing campaigns for ROI.
7. Digital Marketing Trends: Stay updated on digital marketing trends, TikTok algorithms, and industry best practices.