Ads Manager

Job Description:

• Manage and optimize paid ads across Google, Meta (Facebook & Instagram), TikTok, and other platforms
• Allocate ad budgets effectively, monitor spending, and optimize for the best ROI
• Define and refine audience segments to reach the right customers with the right message
• Work with designers and content teams to create compelling ad copies and visuals
• Track campaign performance, analyze key metrics, and provide actionable insights
• Continuously test different ad creatives, targeting, and strategies to improve results
• Keep up with industry changes, new ad features, and best practices to enhance campaign effectiveness

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum of 2 years of experience in digital advertising, paid media, or a similar role
• Strong understanding of digital advertising platforms, including Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, LinkedIn Ads, and other PPC platforms
• Proficient in campaign management, audience targeting, keyword research, and budget optimization
• Experience with analytics tools such as Google Analytics, Meta Business Suite, and other tracking platforms
• Strong data analysis skills with the ability to interpret campaign performance metrics and generate insights
• Ability to create compelling ad copies, visuals, and A/B test different ad creatives
• Excellent problem-solving skills and the ability to troubleshoot underperforming campaigns
• Strong communication and collaboration skills to work with marketing, design, and sales teams
• Up-to-date with the latest trends and best practices in digital advertising and performance marketing.