Ad Sales Manager

The Manager primarily identifies, prioritizes, pursues, and closes potential new consumers, ensuring that opportunities are maximized to facilitate the achievement of current and long-term sales profit and revenue plans. The Advertising Sales Manager performs duties inclusive of negotiation, and external and internal communication to ensure that all opportunities to drive sales volume are capitalized on.

Responsibilities:

1. Management:
   • Handles all of the business advertising campaigns from their conceptualization to their completion.
   • Communicates regularly with customers and management to discuss advertising project progress, status, and issues if any.
   • Manages time effectively to prospect, grow the existing consumer base, follow up on prospective accounts, and manage the administrative junior department responsibilities.
   • Articulates the departmental values and vision as well as those of the overall business to junior advertising sales personnel working directly under his supervision.
2. Knowledge and Opportunity:
   • Identifies, prioritizes, and closes new consumers to meet the business ad sales revenue and profit targets.
   • Develops, closes, and manages a pipeline of consumers and prospective consumers and expands their understanding of the business digital and publication platforms.
   • Responsible for ensuring the attainment of new business by employing aggressive advertising techniques.
   • Represents the business in industry events, seminars, trade shows, workshops, and meetings to external business partners and potential consumers to promote the business/product/service further.
   • Gathers knowledge that keeps the business at par with the latest advertising trends and industry best practices, promoting the success of ad sales initiatives.
   • Develops sales strategies to achieve short and long-term sales revenue objectives.
   • Assists in planning, developing, and evaluating new consumer-driven advertising initiatives on a consistent basis, acting upon marketing opportunities based on consumer needs to guarantee consumer satisfaction.
   • Creates and continuously improves advertising sales materials, documentation, presentations, and all business products, establishing individual goals for junior advertising sales personnel to ensure the success of advertising sales efforts and the achievement of ad sales goals and targets.
3. Research and Analytics:
   • Researches new advertising approaches that will lead to the capture of new markets.
   • Conducts analyses and evaluations of existing advertising sales approaches and their effectiveness.
   • Conducts weekly/monthly/quarterly/annual sales pipeline management and forecasting.
4. Relationships:
   • Develops and maintains excellent relationships with consumers, external partners, and collaborating teams.
   • Ensures strong and continuing relationships and a continuing flow of information to deliver business objectives.
   • Develops and maintains a positive reputation for the business in the industry/market, establishing it as a leader and a reliable organization.
   • Works hand in hand with senior advertising sales management in negotiating contracts with consumers on behalf of the business in accordance with overall objectives.
   • Coordinates with management departments in developing advertisement materials and catchy/attractive marketing concepts.

Requirements:

• Bachelor's degree in business, marketing, or any other related field.
• At least 2 years of working experience in advertising sales.
• Exceptional communication skills and even stronger negotiation skills to influence the growth of sales volume.
• Technologically adept to effectively reach consumers and prospects through advertising campaigns.
• Persuasive with the ability to overcome objections, self-motivated, and able to thrive in a fast-paced environment.
• Strong leadership and interpersonal skills with the ability to build relationships, negotiate effectively, and manage a diverse team.
• Excellent organizational abilities, attention to detail, and problem-solving skills.
• Ability to effectively listen, communicate, and perform diplomacy with internal and external customers and staff in all situations.