Activation Business Lead

As a Business Lead for the Merchant Services Team in GoTo Financial, you will spearhead initiatives to drive business growth and optimize the product go-to-market strategy. Your primary focus will be on onboarding and activating merchants, ensuring seamless, user-friendly processes that enhance the onboarding and activation funnel. Within the first six months, you’ll be instrumental in refining our merchant engagement strategies, leveraging key features and value propositions to deliver exceptional in-app experiences. This role offers a dynamic environment where you will collaborate with design, research, product, operations, sales, and marketing teams to create innovative solutions that drive merchant success. Your impact will be pivotal in shaping the future of merchant services at GoTo Financial.

• Identify and define business opportunities within the Onboarding & Activation pod to drive merchant services growth, particularly by increasing the number of active and transacting merchants.
• Translate business opportunities into clear problem statements, prioritize them, and create a product roadmap backed by research and data insights.
• Collaborate with research, design, product, and engineering teams to develop a truly merchant-focused product, pushing the boundaries of innovation.
• Develop and implement go-to-market plans and strategies, overseeing product adoption by monitoring funnel conversion rates and merchant experiences throughout the process.
• Continuously monitor the product lifecycle, making data-driven decisions to improve and refine the product.
• Engage with sales, operations, and marketing teams to ensure a seamless and exceptional experience for merchants.
• Analyze data to derive insights and make informed decisions that enhance merchant engagement and retention.
• Drive continuous improvement in processes and strategies through feedback and data analysis.

• Minimum 8+ years of experience: Demonstrated expertise in product and project management, with a proven track record of driving business growth and achieving targets.
• Strong sense of agency: Ability to navigate and create clarity in ambiguous situations, demonstrating proactive leadership and initiative.
• Problem-solving skills: Capable of breaking down complex problems, identifying use cases and solutions, and thriving in unstructured environments.
• Comprehensive understanding: Deep knowledge of data, design, research, and business processes, with the ability to effectively collaborate with diverse teams.
• Analytical and quantitative skills: Proficient in utilizing data and metrics to support requirements and features, with a strong focus on driving data-driven decisions. Excel and SQL proficiency is a must-have.
• Agile and adaptive thinking: Quick to respond to market changes, data, research, and merchant feedback, continuously enhancing overall experiences and metrics.
• Effective communication: Exceptional ability to articulate strategy, insights, priorities, and plans coherently to all levels of management.
• Meticulous attention to detail: Commitment to upholding high standards, and managing multiple competing priorities concurrently with minimal supervision.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms. It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams if they did not originate from GoTo's official recruitment channels.