Yield Optimisation Manager

dunnhumby; London; On-site; GBP 45,000 - 85,000; Full time

Job description

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.

The Role

We’re looking for a Yield Optimisation Manager who expects more from their career. It’s a chance to extend and improve the Tesco Media & Insight Platform. It’s an opportunity to work with a market-leading business to explore new opportunities for us and influence global advertisers.

Joining our team, you’ll work with world-class and passionate people to manage and optimise a complex, multichannel portfolio of ad products, working closely with cross-functional teams to ensure we are maximising ad revenue from our offering.

You will develop a comprehensive understanding of a broad and varied ad portfolio across Digital and Offline channels, defining what we sell, how we sell, and all pricing and packaging methodologies. The role will set our future strategy for yield optimisation and manage a team of yield and pricing specialists.

What you’ll be working on

• Define and deliver our yield optimisation capability including forecasting and monitoring portfolio utilisation by channel across CPGs, Categories & Agencies, with the goal of maximising revenue.
• Work closely with Proposition, Product & Sales teams to build revenue models that show the impact of differing and sometimes competing yield optimisation strategies.
• Define our pricing strategy and implementation, optimizing for overall revenue impact and advertiser satisfaction.
• Own all ratecard processes, taking on board feedback from internal sales teams & external benchmarks to ensure we are maximizing revenue through our pricing strategy.
• Work closely with our Finance & Product teams to define and interpret revenue utilisation KPIs, and transform this data into actionable insights which can influence the evolution of our offering.
• Report KPIs and educate the sales teams on yield optimisation strategies to help maximise revenue and advertiser demand.
• Maintain a strong understanding of our ad platforms, data sources, operational and sales workflows to develop data-driven recommendations that improve yield and team efficiency.
• Manage a team of pricing and yield optimisation specialists.

What we expect from you

• Pricing and yield experience for a media owner or publisher, ideally across both digital and traditional channels.
• Deep working knowledge of Ad networks/Ad exchanges/DSP/SSP/Publishers.
• Working knowledge of Google Ad Manager, CitrusAd, Criteo or similar ad serving technologies.
• Proven track record of partnering with Sales, Sales Ops, or Ad Ops to achieve yield optimisation results.
• Strong record of growing a high performing team in a fast-paced environment.
• Strong commercial background and proven experience in partnering with cross-functional teams to drive commercial success.
• Comprehensive understanding of the digital or retail media advertising ecosystem.

What you can expect from us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work/life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

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Global Diversity and Inclusion Questions

At dunnhumby, we utilise our diversity of thought as our competitive edge .

We are proud of our diversity and committed to making dunnhumby an even more inclusive place to work that we can be proud of.

Our diversity and inclusion work is designed tocultivate a culture of belonging,where every dunnhumbian feels safe to bring their whole self to work, where everyone is welcome and we practice what we preach.

We have a full D&I strategy to implement this long-term behaviour change; in addition, we have five employee-led network groups to support colleagues in the areas of gender, sexual orientation, multiculturalism, mental health and wellbeing, and family.