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Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller's London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland.
Wine Development Manager
Key Purpose Statement:
As the Wine Sales Development Manager, you'll drive strong sales growth by expanding our wine portfolio across London. Being WSET qualified, you'll share your enthusiasm for wine by building key customer relationships and lead the education of teams and customers to achieve budgeted margin and revenue targets. Your remit is to grow the category with a results-driven sales strategy to elevate our composite offer.
Key Accountabilities:
- Drive sales and profitability through strategic account management, identifying opportunities and securing new business throughout London.
- Cultivate strong relationships with existing customers and prospects, enhancing their wine offer on-site, adding value at all levels.
- Collaborate with our London sales team, to identify gaps and opportunities, and create a targeted sales-driven strategy to achieve individual and overall budgets.
- Detailed reviews of sales reporting to ensure volume, revenue and margins targets are achieved across your respective accounts.
- Deliver expert wine training and education sessions to both internal teams and customers, ensuring all teams benefit from your commercial wine expertise.
- Manage pricing to produce and develop wine menus, utilising your in-depth knowledge of the on-trade to support site requirements, with seasonal updates.
- Organise and conduct customer wine events, to showcase our portfolio and foster loyalty and engagement in our range.
- Work closely with key producers in trade to add value at all levels; and to support wine procurement teams' development of the portfolio.
Experience Required:
- Strong negotiation and influencing skills, effectively engaging with customers & colleagues.
- Exceptional organisational capabilities, with a proficiency in excel and administrative tasks.
- Self-driven with an ability to work on their own initiative and as part of a collaborative team.
Key Attributes of the Successful Person:
- Strong negotiation and influencing skills, effectively engaging with customers & colleagues.
- Exceptional organisational capabilities, with a proficiency in excel and administrative tasks.
- Self-driven with an ability to work on their own initiative and as part of a collaborative team.
We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.