Website Product Specialist

Yugo; Bristol; On-site; GBP 28,000; Full time

Job description

Overview

Website Product Specialist

• Location: Bristol or Oxford, UK (Hybrid - 3 days a week on-site)
• Fixed term contract - 6 months
• 37.5 hours per week
• £28,000

Key Objectives of the Role: Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities and students to amazing spaces. Here at Yugo, we like to do things differently. It's about people, planet, and passion. This is a dynamic, high-impact role focused mainly on optimizing and improving our website’s booking journey, search functionality, speed optimization, and business-as-usual operations.

It’s a big job! You are a self-starter and are (relatively) autonomous, at least enough to work across multiple time zones and jurisdictions. Crucially, you are passionate about and energized by new projects and creating growth, contributing to the success of the business.

Responsibilities

Project Support:

• Booking Journey Optimization: Support improvements to the booking flow (Student Suite [ROW] and Entrata [US]) to enhance conversion rates, usability, and friction points.
• Search Experience Enhancement: Help refine search algorithms, filters, and ranking factors to improve relevance, speed, and user engagement.
• Website Speed & Technical Optimization: Work with developers to clean up code, enforce tighter guidelines, and boost site speed (including homepage performance redesign).

BAU Support and Communication:

• Help manage website updates, global content changes, and bug tracking.
• Act as a liaison between marketing, content, and development teams to ensure smooth implementation of site changes.
• Assist in stakeholder communication for ongoing website improvements.

Training and Documentation Support:

• Assist in writing training guides and process documentation for website-related features.
• Help organize and update internal documentation to improve workflow efficiency.

Website Analysis & Continuous Improvements:

• Monitor and report on key website metrics, such as search engagement, conversion rates, and load times.
• Assist in heatmap analysis, user feedback synthesis, and usability testing.
• Support UAT (User Acceptance Testing) before major feature rollouts.

Key Performance Indicators:

• Complete the development of the Search Landing Page improvements project.
• Improve the speed performance of the residence pages from a 75% to 85%.
• Improve documentation for all new features and existing ones for better training experience.

What else? This job description serves as a guideline; this list of responsibilities is not intended to be exhaustive, and other requests commensurate with the role may be made of you from time to time. This is a hands-on commercial role.

Qualifications

• Be Bold: Articulates and reinforces our employee brand story, values, and behaviors with the team. You’ll also need to be able to bring digital stats to life.
• Be True: Shows interest in, anticipates, and responds timely to stakeholders. Strives to consistently exceed service standards.
• Be Real: Plans, coordinates, and manages internal and external resources to accomplish goals.
• Be Open: A team player, even via Microsoft Teams! Engages with colleagues knowing that the best way to grow is together. Understands and recognizes the value of other points of view and ways of doing things.

Experience and Knowledge

Essential:

• Experience in website marketing or e-commerce roles.
• Strong understanding of UX, CRO, and website analytics.
• Familiarity with a CMS platform, A/B testing tools, and website optimization processes.
• Strong communication skills.
• Ability to work independently.

Desirable:

• Previous experience on WebTrendz, CoreMedia (CMCC), and Google Analytics.
• Technical SEO knowledge and experience.
• Previous experience in a Hospitality or PBSA industry.
• Previous experience with Gen Z/Gen Alpha as the end user of a product or service.
• Previous experience directly working with a development team.

Why join us? This is a unique opportunity to take on some exciting projects for a website that is truly global and expanding into new markets. You get to work across different departments but also with external agencies, allowing you to expand your knowledge beyond your role.

The Yugo team is a force for good; our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life.