VP Marketing & Creative Solutions (Maternity Cover)

Job Summary:

Company: Live Nation

Department: Marketing Partnerships

Location: Farringdon, London

Reports to: SVP, Marketing & Creative Solutions

Working Hours: Full time

Contract Type: Fixed term contract, one year maternity cover

Who Are We?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

We are a business where talent and enthusiasm thrive and are proud of the positive and inclusive culture we have nurtured – one where we all can play an active role. We take care of our own and give our people every opportunity to develop their careers and enjoy the benefits of working in a diverse business that operates in over 40 international markets.

Role Description

You are a passionate and highly motivated individual looking to work in a fast paced and creative environment where your talent can thrive. You will embrace the opportunity to work in an award-winning team that consistently delivers excellence whilst continuing to innovate and grow. If you have an entrepreneurial spirit and enjoy working in an environment that is diverse, challenging and gives you scope for professional and personal development please read on!

Live Nation UK’s Marketing Partnerships Division is looking for a highly resourceful team player to bring their passion for marketing and music culture to the fixed term contract position of VP, Marketing & Creative Solutions (one year maternity cover).

As VP, Marketing & Creative Solutions, you'll be tasked with developing strategic level brand pitches and new proposition ideas focusing on the fan experience. You will use your strong knowledge of popular culture and consumer trends, proven marketing acumen and creative storytelling techniques to communicate a narrative that will compel brands to partner with Live Nation. Additionally, you’ll be responsible for leading and managing three direct reports (and a total team of five people).

The Team

Live Nation UK Marketing Partnerships architects, sells and manages the company’s national corporate sponsorship programmes with the world’s most recognizable brands. It’s an exciting, fast-paced team that collaborates with all facets of Live Nation’s business including festivals, venues, touring, ticketing, artists, content, media, promotions, and concert production. The Marketing & Creative Solutions team within Partnerships create innovative and engaging marketing platforms that are designed to solve client challenges through the powerful lens of live music culture. To learn more about our division, check out: itsbetterlive.livenationforbrands.com.

The Marketing & Creative Solutions team, our in-house strategy and creative experts, work in tandem with the sales team to form strategy, big ideas and business solutions for brands. Through needs analysis, fan insights, exhaustive research of the client and their audience, as well as internal ideation sessions, the team ultimately craft a strategic music marketing platform designed to solve brand’s business objectives and KPIs. The programme concept is transformed into a visually stunning creative presentation highlighting Live Nation’s arsenal of assets. No cookie cutter concepts, no copy and paste, just inspiring and fresh ideas alongside innovative vision designed to maximize brand reach and engagement through the power of live.

What we can offer you

Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The newly opened Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

Who you are

Competencies / Skills / Knowledge / Experience

• Demonstrable experience in brand marketing, advertising, media, digital or entertainment / sports marketing
• Experience writing sellable storytelling led marketing proposals
• Strong verbal / written communication and presentation skills to effectively articulate ideas internally and externally
• Knowledge of and passion for music and popular culture, marketing trends
• Understanding of digital and social media platforms
• Ability to effectively manage multiple deadlines at once
• Creative and strategic thinker
• Demonstratable managerial experience with the ability to direct and develop team members
• First class communicator (both written and verbal) - confident, friendly and professional, yet firm; able to build a rapport with all types of people
• Exceptional organisational skills, with a pro-active and thorough, eye for detail approach
• Flexible, fast learner
• High degree of self-initiative
• Proficiency in using PowerPoint, Excel, Keynote, and Word to develop presentations and budgets

Behaviours

The following attributes determine how the role will be carried out and are required to be a success

• Tenacious and resilient, with a sense of urgency; ability to prioritise and hit deadlines consistently, keeping individual and team projects on track
• A highly motivated, tenacious and conscientious individual who takes pride in delivering work to the highest standard and encourages this approach within the team
• Adaptable; ability to move between various brand categories with ease
• Extremely resourceful, team player
• Innovative thinker with proven problem solving skills
• Flexible with a positive ‘can do’ approach
• Ability to keep cool under deadlines / thrive on challenges
• Extremely resourceful, team player

What the role includes

Proposal & Proposition Development

• Hands on development of impactful strategic level marketing proposals that tell a compelling brand story and meet client objectives
• Leverage research assets to uncover insights, beliefs and behaviours of live music fans as pertaining to brand and proposition
• Lead collaborative work sessions to develop brand solutions and new proposition ideas leveraging Live Nation’s portfolio of assets in collaboration with Marketing Creative Solutions team members including strategist, research & insight experts and creatives
• Develop budgets within Live Nation and client parameters to support proposed proposition
• Collaborate with Media Services and Digital Product teams to drive scale and reach of proposed marketing programmes
• Develop visually pleasing proposals independently and in collaboration with Marketing & Creative Solutions design team
• Present and clearly articulate marketing proposals and proposition ideas to executive level clients and internal stakeholders
• Responsible for overseeing dept sales material development across Live Nation sellable assets
• Acquire a thorough working knowledge of Live Nation assets and capabilities, and identify their role in achieving brands business objectives

Line Management

• Lead and manage an existing, high performing Marketing & Creative Solutions team (three direct reports; total of five team members)
• Responsible for scheduling, prioritization and project management of multiple pitches including setting expectations, providing updates to key stakeholders and tracking project status
• Maintain work flow processes and drive high standard of excellence across the team

Client Communication

• Liaise with prospective clients alongside senior sales team members to acquire brand information pertinent to the proposal development process
• Where necessary, attend client meetings to present programme proposals, alongside senior sales team members

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

APPLICATION DEADLINE: 12th JANUARY 2025. We reserve the right to close applications at any time.

We are lucky enough to have a break during the Christmas period and will review your application when we return in the new year.

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