Visual Merchandiser & Trainer (South) - Longines - Swatch Group UK

Job description

Main Function

To ensure all Longines products are displayed to the required Brand standards in your region in order to maximise sales. Responsible for the creation and delivery of the brand training strategy across the business. Field based role.

Key Responsibilities

1. Optimising the visual representation of the Longines Brand across Longines Key Account stores.
2. Ensuring all retail staff are fully trained and educated on brand, products, collections and associations.
3. Develop strong relationships with both retail staff and regional management to ensure all are motivated towards the brand and product.
4. Analysing all listings to ensure they have a complete range of products on display and POS is current, promoting the up to date collections and key lines.
5. Communicate with store to ensure POS is reflective of advertising campaigns and/or brand sponsorship or promotions.
6. Develop a full understanding of how the Longines wholesale accounts operate through careful analysis of performance and KPIs.
7. Continually seek to improve the sales performance of the Longines Brand stockists by offering trade support, training and/or new merchandising initiatives.
8. Be a Longines ambassador to key retail staff and ensure the brands’ image is maintained in your given region.

Key Tasks

Display/Merchandising

1. To optimise display opportunities and look for creative solutions both in-store and in the respective environments.
2. The building and implementation of bespoke and off-the-shelf merchandising – the aim being to maximise the brand and create store images to provoke and instigate sales of Longines Brand watches.
3. Presenting new product launches and collections at retail level in line with new season launches.
4. The management of ranges and stock in-store to ensure the consumer has ready access to the products (i.e. ensure that all stock room stock on display where appropriate).

Training

1. Support all Longines points of sale within your region through a minimum number of both local and regional training sessions as agreed with the National Trainer and Visual Merchandising Manager.
2. Push e-learning completion across all wholesale account staff regularly reporting to National Trainer and Visual Merchandising Manager on progress.
3. Ensure all of the retail staff can demonstrate a good knowledge of the Longines Brand. A good knowledge relates to:

• Brand heritage
• Product features and benefits
• Pricing
• Advertising/POS/PR
• Sponsorships and associations
• Terms and Conditions
• Display management
• Retail staff can demonstrate skills required to sell the Longines brand.