VIE - Business Analyst & Marketing Officer _ United Kingdom

TotalEnergies; United Kingdom; On-site; GBP 30,000 - 50,000; Full time

Job description

VIE - Business Analyst & Marketing Officer _ United Kingdom

Context & Environment

The selected candidate will receive a VIE allowance according to the Business France rates.

Please check the conditions of the VIE program on the website: mon-vie-via.businessfrance.fr.

To be eligible for this program, you must be between 18 and 28 and hold the nationality of one of the countries in the European Economic Area.

Please apply in English!

Activities

Join our affiliate TotalEnergies AS24 in Watford, near London!

We are a friendly, international (25 different nationalities) and human-sized company, a partner in the energy transition of transport and logistics professionals.

Joining AS 24 means taking part in a local adventure that began almost 35 years ago and which places innovation and customer orientation at the heart of its priorities. AS24 is now present in 26 European countries with more than 1,400 stations, and offers a complete range of services connected to the needs of transporters: electronic tolls, geolocation, new energy stations, digital services.

As Business Analyst & Marketing Officer, under the supervision of the Managing Director (MD) UK & IRL, you will have the responsibility of in-depth analysis of the business as well as animation and coordination of Marketing and Communication activities of the affiliate. Your missions will include:

Business analysis and development:

• Provide support to the MD on Business Development, Strategic Partnerships, and business reviews.
• Sales and profit analysis, volumes, margins, gap analysis and planning.
• Competitive intelligence: benchmark AS 24 performance (pricing, product range...) vs. local and European competition.
• Propose and implement action plans to improve market share and customer experience.
• Coordinate tests and support the launch of new products and digital projects.

Sales performance:

• Support the MD in the organization of sales meetings (activity reviews ...) and in the preparation of external meetings with Key Accounts and Partners.
• Assist the sales team with monthly campaigns (upselling to existing customers, lost customers, prospecting activities) and the deployment of our new products and services (including toll offer).
• Analyse sales performance, design and improve commercial steering tools, consolidate best practices.
• Organize and boost the prospection of our sales teams: internet searches, purchase of customer database, contact by email and telephone to judge the potential of prospects. You will use our Salesforce CRM tool to organize campaigns to set up tracking tools for sales people and the MD.

Marketing & Communication:

In coordination with Communication team and Marketing team based in our Nantes HQ:

• Set up and run marketing campaigns (e.g. launch of new toll offer, opening of new stations, new digital service (e.g. IoT, web services, etc.)). Ensure follow-up and monitoring of the campaigns.
• Create and implement communication materials for Sales people (e.g. sales pitch, product & services packages, etc.).
• Promote AS24 in the UK and IRL in specialised press and digital channels: Websites, LinkedIn, YouTube, e-mailings, specialized press with the support of the head office communications team.

Candidate Profile

Expected qualifications:

• Master degree, Business School or Engineer school, with an interest in marketing and/or business.

Technical skills:

• Marketing & sales.
• Quantitative skills, the ability to manage your own budget.

Computing skills:

• Proficient in Microsoft Office: Excel, PowerPoint.
• Interest in digital tools.
• Knowledge in PowerBI is a plus.

Languages:

• French: C1.
• English: C1 - Fluent practice of English is a must.

Additional Information

TotalEnergies values diversity, promotes individual growth and offers equal opportunity careers.

TotalEnergies is a broad energy company that produces and markets fuels, natural gas and electricity. Our 105,000 employees are committed to better energy that is more affordable, more reliable, cleaner and accessible to as many people as possible. Active in more than 130 countries, our ambition is to become the responsible energy major.