Venue Sales Manager

About Get Golfing CIO

Get Golfing CIO, a charity with a mission to make golf more accessible for all, is seeking an experienced Venue Sales Manager to join our team at Warley Park Golf Club in Essex.

This is an exciting opportunity to work for a thriving and dynamic organisation which manages and operates 13 sites with 7,000 members and over 160,000 visitors each year.

The successful candidate will be part of a £20m revenue company of 400 people which reinvests profits from its operations into its venues, courses, the development of its people, and importantly, community oriented charitable initiatives local to its sites.

Our model is to maximise revenue through memberships, golf days, events, functions, and F&B. We say that "our courses are for golfers while our clubhouses are for everyone".

Please see: Get Golfing

The Role

The Venue Sales Manager at Warley Park Golf Club is responsible for driving sales and managing all aspects of functions and event bookings for the venue. This includes identifying new business opportunities, maintaining relationships with existing clients, and ensuring the smooth delivery of events from initial inquiry to post-event follow-up. The role demands an individual with excellent sales skills, attention to detail, and a passion for quality events.

Key Responsibilities:

1. Sales and Business Development
   
   • Proactively identify and pursue new sales opportunities for venue events
   • Develop and implement strategies to increase revenue and bookings for events, including weddings, corporate functions, conferences, and private events
   • Respond to inbound inquiries promptly, providing relevant information and quotes
   • Conduct club visits and meetings with potential clients to understand their event needs
   • Build and maintain relationships with clients, event planners and corporate clients
   • Work closely with the operations team to align events with client expectations
   • Achieve or exceed monthly, quarterly, and annual sales targets
2. Market Research and Reporting
   
   • Stay up to date with industry trends, competitor activities, and local market conditions
   • Provide regular sales reports to the General Manager, detailing performance, and growth opportunities
   • Utilise CRM software to track leads, sales progress, and customer interactions
   • Development of marketing materials and promotions to attract new clients

Requirements

1. Experience
   
   • At least 3-5 years of experience in event sales, preferably within a venue, hotel, or hospitality environment
   • Proven track record of achieving sales targets and managing large-scale events
   • Experience with managing both corporate and private event sales
2. Skills
   
   • Exceptional interpersonal and communication skills (verbal, written, ability to present)
   • Strong sales acumen, with the ability to identify and pursue new business opportunities
   • Excellent organisational skills with the ability to manage priorities simultaneously
   • Strong problem-solving skills and the ability to handle stressful situations
   • Ability to ‘cold call' when required to generate leads
   • Proficient in Microsoft Office Suite and CRM software
   • Knowledge of event industry trends and best practices
3. Attributes
   
   • Highly motivated and results driven
   • Client-focused with a passion for delivering high-quality customer service
   • A creative and strategic thinker with strong attention to detail
   • Ability to work independently and as part of a team
   • Flexibility and willingness to work evenings and weekends in line with business demands

Benefits

• Pension Plans
• Training & Development
• Free Golf
• 50% discount on food and beverage
• Staff referral programme